Last week we asked Billboard Insider readers what the strengths and risks are of the out of home business. Here are the results of our poll. 44% of Billboard Insider readers think that barriers to entry (e.g. difficult permitting and restrictive sign codes) are the biggest strength of the out […]
Other News
Clear Channel Outdoor confirms Mubadala Capital sale to close in 4Q 2026
Clear Channel Outdoor filed a form 8k yesterday confirming that the Mubadala sale will close before the end of the year. Clear Channel Outdoor stock rose 1.91% to $2.405 in response. Here’s the release Item 7.01 Regulation FD Disclosure. On October 1, 2026, Clear Channel Outdoor Holdings, Inc. (the “Company”) […]
OBIE Award Presenters Announced
The OBIE awards will be held Thursday October 15 at the Museum of Modern Art in New York City. OAAA has released a list of the awards presenters. You can learn more and buy tickets at the OBIE Awards website. To receive a free morning newsletter with each day’s […]
Company of the Day: Steel City Outdoor
Company: Steel City Billboards Markets: Pennsylvania Headquarters: 715 Riverview Rd, Verona, PA 15147 Phone: 888-288-7441 Email: mdfowkes@steelcitybillboards.com Steel City Billboards is a family-owned firm which operates a billboard plant with 68 faces, including 50 digital faces in communities in and around Pittsburgh, Pennsylvania. The company was started in 2011 and is a member of OAAA, […]
US Out of Home Stocks Underperform Market in 3Q 2026
US out of home stocks underperformed the market for the third quarter of 2026 as rising interest rates and fears of a possible recession impacted values. Here’s a review of US out of home stock performance in the third quarter of 2026, sponsored and analyzed by SignValue. During the […]
Who Are the Happiest Ad Salespeople?
By Nick Coston Any guesses? I’ll back up a bit. My first advertising sales gig was with Washingtonian Magazine, a very high-profile monthly magazine in the DC area. It’s there where I fine-tuned my approach and my attitude towards advertising sales. Most importantly it’s where we were shown how […]
Anna Bager on why Out of Home is growing so fast
Solomon Partners Christian Bermel (left) and Mark Boidman (right) interviewed OAAA CEO Anna Bager at the Cannes Lions Festival. Some highlights from the conversation. Bager says AI can help out of home I think we should quickly talk about AI, on top of AI vendors being by far among the […]
Crafting the Perfect Portfolio for Billboard Owners: How Operators Can Showcase Their Inventory to Attract National Brands
When national brands plan a campaign, they’re often comparing several markets and operators at once. In that moment, your portfolio is your first impression. A strong one doesn’t just prove a billboard exists; it shows why the location is valuable. The best portfolios answer an advertiser’s questions before they […]
Company of the Day – Stark Outdoor
Company: Stark Outdoor Markets: Eastern Texas. Headquarters: P.O. Box 7656 Waco, Texas 76714 Phone: 800-559-1013 Email: glenn@starkoutdoor.com Stark Outdoor operates a plant of 44 double-stacked billboards with 176 faces in eastern Texas. Glen Browder bought the company in 2016 from Herb and Wilma Stark. Browder also owns Swift Media in Texas and […]
Capital spending averages 5.75% of revenue for the public out of home companies.
What should your annual capital expenditures be excluding large one-time acquisitions? We’ve heard OUTFRONT’s CFO Matt Siegel mention that OUTFRONT spends approx 5% of revenue on capital projects on investor calls. Look at this analysis prepared by Jeff Seddon of Moorgate Capital Partners. Capital spending (excluding acquisitions) averages 5.75% […]
























