Other News

Company of the Day: Pearl Media

  Company:  Pearl Media Headquarters: 151 Forest St, Suite J, Montclair, NJ  07402 Phone:  973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home company headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco.  In June 2025 Pearl rolled out a digital sign network in midtown New York City.    […]

How do You Track Financials?

How do you track financials?  We suspect that many of you, like Billboard Insider, use Quickbooks. It’s the industry standard and integrates with the out of home management software provided by Apparatix, Billboard Planet and SignDash. Aggressive price increases, constant format tinkering and  increased complexity have made Quickbooks less appealing […]

Global Out of Home Spend is $54 Billion and 5% of Total Ad Spend

  The 2026 WOO Global Out of Home Expenditure Report captures Out of Home (OOH) advertising expenditure globally across 2025 and sets out forecasts for 2026. Conducted through a detailed questionnaire to WOO members and OOH associations around the world, it remains the most comprehensive measure of OOH expenditure on […]

Jacobs Creek Runs New Billboard Ads

Jacob’s Creek is launching ‘Welcome to the Creek,’ a new global brand platform designed to make one of the world’s most recognised wine brands feel more socially relevant,culturally current, and confidently shareable for a new generation of drinkers. The UK is the first market to launch the platform, with Vinarchy’s […]

Company of the Day – Picture This Outdoor

Company:  Picture This Outdoor Advertising Markets:  Central Illinois Headquarters: 1 Brickyard Drive, Bloomington, IL 61701 Phone: 309-846-5788 Email: billboards@picturethisadvertising.com Picture This Advertising is a privately held company which operates six digital billboard structures totaling 12 faces in the Bloomington & Normal, Illinois markets. The structures include both  Vertical (10′ wide x […]

Becky Smith on Successful Out of Home Operators

Becky Smith was on the Bell Board Podcast last week. We reached out to her to get her thoughts on what makes a billboard operator successful. Becky, what actually separates the most successful operators in this industry? It’s not location, sales ability, or size, though those all matter. The real […]

John Musick on Knowing When to Sell

This is our last interview with John Musick who has more than 50 years experience in the out of home business.  John has talked about getting into out of home,  building signs,  installing solar, writing leases and doing it yourself.  Today he talks about knowing when to sell your out of […]

Jason Morgan has a New Billboard Design Book

Longtime LA billboard watcher Jason Morgan has a new substack and a new billboard book.  Billboard Insider talked with Jason Morgan to learn more. You’ve got a new Substack and a new book.  Tell us more.  So, from 2010 to 2021 when I was living in Los Angeles and I […]

Company of the Day: Van Treese Outdoor

Company: Van Treese Outdoor/Worth Outdoor  Markets:  Indiana Address: 10035 Indian Lake Blvd North Drive, Indianapolis, IN. 46235 Email:    vtdan61@gmail.com Phone: 317-319-7708 Van Treese Outdoor operates a billboard plant in Indiana with 4 faces including 2 digital faces in Indiana under the trade names of Worth Outdoor and Van Treese […]