Other News

Corporate Documents Matter If You Want An Out of Home Loan

Has your company opened a bank account or borrowed money recently?  If not, you may be in for a rude surprise if you don’t know where your Articles of Organization/Formation and Operating Agreement or Bylaws are or what they say. Banks and Lenders are the TSA of corporate identification.  If […]

Geopath and OAAA Selects Ipsos for Audience Measurement Pilot Program

Joint effort by Geopath with OAAA marks major step in evolving measurement to support modern media planning and continued industry growth NEW YORK, March 31, 2026 (GLOBE NEWSWIRE) — Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing […]

Peanut Butter Raises: Why Uniform Salary Increases Demotivate Employees

Peanut butter belongs on sandwiches—not in your compensation strategy. By Janea McDonald, Owner, Edge Consulting Understanding the “Peanut Butter Raise” A new employee demotivator is spreading (pun intended) through organizations: the “peanut butter raise.” This term refers to the practice of distributing salary increases evenly across all employees, regardless of […]

Branded Cities Adds Caesars Palace Spectacular

New York, NY– April 2, 2026 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive partnership with Caesars Entertainment to build and sell digital advertising and integrated marketing campaigns on a brand new full-motion LED display located on the Las Vegas Strip. The Caesars […]

Company of the Day: Made U Look

Company: Made U Look Digital Sign Co. Markets:  West Virginia Address:  PO box 1864, Lewisburg, WV. 24901 Email:  madeulookdigital@gmail.com Phone: 304-638-4055 Made U Look operates three Watchfire digital billboards in Lewisburg, West Virginia.  Travis Farley is the company’s owner and marketing director.       To receive a free morning […]

Billboard Insider Classifieds April 4, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

4 Things About Link Media

Here are four things about Link Media that SignValue learned from reading Boston Omaha’s 2025 10k and 2025 Annual Letter. Not a REIT Link is not a dividend paying REIT like Lamar or OUTFRONT and has no plans to be a REIT.  Boston Omaha’s Chairman Adam Peterson believes in the […]

Rothfelder Opines on the New Billboard Law Book

We are one month in with Rothfelder & Falick on Billboard Law.  Richard and I reflected on how the book has done to date. Richard, are you surprised by how well the book has done in its first month of sales? Ha! Well, no, since Dave and you get most […]

Hollywood Roxy Digital Gets Facelift

HOLLYWOOD, CA—Out-of-home specialists Orange Barrel Media retrofitted static signage between the famous Rainbow Bar & Grill and Roxy Theater in West Hollywood with digital signage from SNA Displays. The vertical display employs a 10 mm pixel pitch from the display builder’s EMPIRE™ Exterior line of LED video technology. The Sunset […]

Company of the Day: Magnum Media

Company: Magnum Media Markets: Florida Address: 10281 S.W. 72nd Street, Suite B-103, Miami, Florida 33173 Pbone: 305-498-1656 Email: info@magnummedia.net Magnum Media operates a fleet of over 500 vehicles wrapped with ads in the Miami-Fort Lauderdale DMA. SuperShuttle Transit Advertising Magnum’s flagship product is SuperShuttle Transit Advertising. SuperShuttle is the official […]