Company: Scoop Outdoor Markets: New Jersey Address: P.O. Box 151 Lakewood, New Jersey, 08701 Email: info@scoopoutdoor.com Phone: 415-857-2667 Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey. How did Scoop enter the out of home business? We lobbied for many years to allow for new billboards to be built within the town. […]
By Becky Smith, Steward of Operations, Behind the Board Building without building the capacity to sell it. There’s an out of home operator who’s been heavily focused on development. The strategy made sense. Build the assets, create value, eventually sell them. But while the structures were going up, the sales […]
Let’s get this out of the way: we use AI. We’re not sitting here defending rapidograph pens and tracing paper like it’s 1987—we were only 5 and 7, respectively. AI’s a good tool for getting somewhere faster. It’s a starting point, a loose thread. It’s a hundred bad ideas in […]
Company: Schubert & Hoey Outdoor Advertising Headquarters: 2747 26th Avenue South, Minneapolis, MN 55406 Market: Minnesota, Wisconsin Phone: (612) 722-1090 Email: info@hoeyoutdoor.com Schubert & Hoey Outdoor Advertising is a family owned and operated company which has been in business since 1946. Their locations span the states of Minnesota and Wisconsin on major interstates, highways, and even county roads. […]
I’m a partner in Billboard Loans, a private finance company which makes loans of up to $1 million to out of home advertising companies. No loan is too small. Our loans carry an interest rate of 12%. When I’m asked why someone would borrow from us at that rate I […]
PATTISON Outdoor continues to expand its media offering in Montréal with the launch of 20 new digital displays across the BIXI network. Strategically located throughout downtown Montréal and in several high-traffic neighborhoods, these new displays further strengthen one of the city’s most extensive urban advertising networks. Operating year-round, the […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Barry Frey and the DPAA have started a podcast called the Launchpad of Innovation. NEW YORK – August 27, 2026 – In a media environment engineered around algorithms, optimization and increasingly predictable advertising, Liquid Death has built one of marketing’s most talked-about brands by following a very different rule: “If […]
Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA 30458 Phone: 912-764-5649 Email: matthewsapp26@gmail.com Sapp Outdoor has display locations in 10 Southeast Georgia counties. The company was started in 1949. Neil Sapp is President. Matthew Sapp is an account executive. Zachary Sapp handles graphic design. The company’s […]
“We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads from the ad and my column this year.” Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.” Karla Steele, K Steele Solutions […]
