Other News

Company of the Day: Orange Barrel Media

Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH  43222 Phone:  614-294-4898 Orange Barrel Media designs and operates billboards and kiosks in more than 30 cities in the US.    The firm was started in 2004 and has 180 employees.     Pete Scantland is CEO.  Danielle Williamson is Executive Vice […]

US Out of Home Revenues Grow Faster than Economy in 1Q 2026

US out of home revenue growth outpaced both inflation and the US economy in the first quarter of 2026 as you can see from the chart below. US out of home revenues grew by 7.1% in the first quarter of 2026 compared to 6% growth in the US nominal GDP […]

Street Furniture Product Update: What OOH Media Owners Should Know

Street furniture continues to be a flexible and valuable format in out of home advertising. In the Daktronics podcast Street Furniture Product Update with Lori Sieler, Lori Sieler, Project Manager at Daktronics, shares what street furniture is, what’s new with the product, and how media owners can use it to […]

WOO Estimated Global Programmatic Spend at $1.4 Billion

The World Out of Home Organization (WOO) today announced the results of the first ever independently aggregated global study of programmatic Digital Out-of-Home (pDOOH) advertising spend, revealing that the channel generated approximately $1.4 billion in revenue globally in 2025 — equivalent to 7% of total DOOH expenditure. The landmark study, […]

Company of the Day – Orlando Outdoor

Company:  Orlando Outdoor LLC Markets: Florida Address: 2005 Lake Baldwin Lane, Ste 202, Orlando FL 32814 Phone: 877-314-4567 Email: sales@orlandooutdoor.com Orlando Outdoor Billboard Advertising provides outdoor billboards and out of home advertising in the greater Orlando demo. Locations include Orlando, Lakeland, Winter Haven, Ocala, Davenport and Sebring Florida. Their inventory […]

John Musick on Building Signs

Billboard Insider is running an interview series with John Musick who has 50 years experience in out of home.  Last week he talked about entering the out of home business.  Today he talks about building signs. Tell me about the very first sign that you built on your own. It […]

Dueling Initiatives in Inglewood

Laist and Los Angeles Times report that there are dueling initiates which would impact billboards, parking fees and taxes in Inglewood.  Inglewood Residents for Stadum Accountability, which is funded by WOW Media and WOW Media CEO Scott Krantz is seeking petition signatures for an initiative to cap SoFi stadium parking […]

Talon Appoints Kim as Managing Director of Canada

New York, NY – June 9, 2026 – Talon, the world’s leading independent Out of Home agency, has appointed Sarah Kim as Managing Director of Talon Canada. Promoted from her role as SVP, Investment & Strategy, Kim has played a central leadership role in the business, helping to shape its […]

Company of the Day: Onsite Insite

Company: OnsiteInsite Markets: Arizona Address: 6200 E. Thomas Road, Suite 201, Scottsdale, AZ  85251 Email: info@azbillboard.com Phone: 480-990-0800 OnsiteInsite is a locally owned and operated company with a plant of 14 by 48 billboards along the Santan Freeway Loop 202 in the southeast valley of Phoenix between I-10 and the Price Freeway Loop 101 in […]

Reader Feedback on Painting Billboard Structures

Yesterday we published Billboard Insider’s 2026 list of billboard structure painters.  While the topic is fresh we are reprinting Jon Odom’s thoughts on the importance of painting your billboard structures.  Jon’s comments come from a January 2021 Billboard Insider podcast interview. Jon Odom on the importance of painting a billboard […]