New RADAR integrations bring OOH into the measurement systems marketers already use to make media investment decisions NEW YORK, Sept. 24, 2026 /PRNewswire/ — Clear Channel Outdoor (NYSE: CCO) today announced the expansion of its Clear Channel Outdoor RADAR® data platform, connecting out-of-home (OOH) audience, exposure and delivery data with the […]
Upgraded billboard keeps a long-standing advertising location running with greater efficiency and today’s digital capabilities BROOKINGS, S.D. – Sept. 24, 2026 – Lamar Advertising, in collaboration with Daktronics (NASDAQ: DAKT), a recognized industry leader in digital display and control system technology, upgraded the billboard in Sioux Falls, South Dakota, […]
Second report reveals 75.7% Private Marketplace dominance and 65.5% OOH-specialist DSP share — completing the first verified supply-side picture of how global programmatic DOOH is traded. Verticals, DSP & Transaction Analysis · Full Year 2025 London · 22 September 2026 · For immediate release 75.7% PRIVATE MARKETPLACE SHARE OF SPEND […]
Company: Giraffe Advertising Headquarters: 9655 Perkins Rd, Suite C-155, Baton Rouge, LA 70810 Market: Baton Rouge, LA Phone: 225.910.0428 Email: sales@southernoutdoorads.com Southern Outdoor Advertising dba Giraffe Advertising provides custom solutions throughout East Baton Rouge, Livingston and Ascension Parishes. Their inventory includes billboards, transit bench ads, and kiosk advertising at the Perkins Rowe […]
Family offices and investors often ask Billboard Insider to identify the strengths and risks of the out of home business. We tell them that the industry has the best returns for the least risk of any industry that we’ve been involved with. Here are the four industry strengths and the […]
What We’ve Learned From Seeing Our Vinyls in the Field One of the unique things about Lindmark Ink is that we don’t just print billboard vinyls—we’re billboard operators, too. That means after a vinyl leaves our print shop, we get to see what happens next. We see it installed, watch […]
By Nick Coston, After 25 plus years in OOH, I’ve seen some awesome billboard copy and plenty of not so awesome (I’m being very polite). I’ve also seen plenty of OOH copy from major agencies that left me mystified cause it was so bad. Conversely, I’ve seen some very eye-catching […]
In the weeks leading into the DPAA Global Video Everywhere Summit, taking place October 13 at Pier Sixty in NYC, DPAA (www.dpaaglobal.com) is releasing surprising, sourced facts that challenge conventional thinking about OOH—and demonstrate why marketers should reconsider its role in the modern brand plan. Too often, mediums are pitted […]
Company: Spotlight Outdoor Ads Headquarters: 4245 S. Grand Canyon Dr. Ste #208, Las Vegas, Nevada 89147 Market: Las Vegas, NV Phone: (725) 325-3826 Email: info@spotlightoutdoorads.com Spotlight Outdoor Ads serves the Las Vegas Strip with their exclusive network of premium Out of Home (OOH) ad placements which include: 72 Media Faces […]
Lamar Advertising CEO Sean Reilly rang the NASDAQ opening bell yesterday. He was surrounded by Lamar family members, board members and executives. Here are his remarks: Good morning, and on behalf of everyone at Lamar. I’d like to extend a thanks to NASDAQ for hosting us. It is absolutely wonderful […]
