During our presentation on “Old Men in Outdoor” at the IBO conference last week, John Weller asked for my most pessimistic and optimistic takes on the state of OOH. Somewhat ironically, I suggest that the dramatic budgetary shortfalls suffered by local governments offer both challenges and opportunities for the billboard […]
SAN ANTONIO, Oct. 14, 2026 – Clear Channel Outdoor Holdings, Inc. (“Clear Channel” or the “Company”), a leader in U.S. out-of-home advertising, today announced the completion of its previously announced acquisition by Mubadala Capital. The transaction, valued at approximately $6.2 billion, closed following the receipt of all applicable regulatory approvals […]
BROOKINGS, S.D., Oct. 14, 2026 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ: DAKT) (“Daktronics” or the “Company”), a recognized industry leader in digital display and control system technology, today announced manufacturing network optimization designed to reduce structural costs, improve factory utilization and manufacturing flexibility, and focus capital and resources on markets […]
Company: Swift Outdoor Markets: Texas Headquarters: 914 Lake Air Dr B, Waco, TX 76710 Phone: 254-772-9194 Email: info@swiftoutdoor.com Swift Outdoor operates a billboard plant located in Waco Texas. The company was established in 2011. Swift Outdoor operates under the leadership of Kris and Brooke Tooley. The company has a full […]
Many OOH sales reps see their company’s Customer Relationship Management (CRM) system as a one-way street: they put information in but get little value back. Salespeople have long been asked to work for their CRM. What if their CRM started working for them? What if every rep, including your most […]
From Solomon Partners The Growing Value of Real-World Attention Why Out of Home Media Is More Valuable in the AI Era Out of home (OOH) media, including billboards, transit media, digital displays and place-based advertising, is becoming increasingly valuable as artificial intelligence reshapes how consumers discover products, evaluate brands and […]
WASHINGTON, D.C., October 13, 2026 – The Out of Home Advertising Association of America (OAAA) has announced its 2027 OOH Media Conference, “The Art of Attention,” taking place May 17–20 at the Omni Fort Lauderdale in Florida. As AI reshapes the media landscape and brands compete for consumer attention, the […]
Cieslok Group’s Montréal boards sit on the roads people drive: to the mountains, to the South Shore, and to one of Québec’s premier luxury retail destinations. MONTRÉAL, Canada, October 13, 2026. Cieslok Group today announced the launch of three new digital spectaculars in Greater Montréal, adding more than 442,000 […]
Company: Sunrise Outdoor Advertising Markets: New York Headquarters: 251 Main Street, Huntington, NY 11743 Phone: 631-427-7100 Email: sales@sunriseoutdoor.com Sunrise Outdoor is the largest outdoor advertising company on Long Island, New York. The company was established in 1975 with the acquisition of 68 billboards in Nassau County. Over the years Sunrise has grown to nearly […]
Rights of first refusal (ROFR) can be a valuable addition to a billboard ground lease that can help maintain the longevity of an investment in a sign and real estate. However, whether to push for a ROFR in a lease should be determined on a case-by-case basis. A right of […]
