By Nick Coston Any guesses? I’ll back up a bit. My first advertising sales gig was with Washingtonian Magazine, a very high-profile monthly magazine in the DC area. It’s there where I fine-tuned my approach and my attitude towards advertising sales. Most importantly it’s where we were shown how […]
Solomon Partners Christian Bermel (left) and Mark Boidman (right) interviewed OAAA CEO Anna Bager at the Cannes Lions Festival. Some highlights from the conversation. Bager says AI can help out of home I think we should quickly talk about AI, on top of AI vendors being by far among the […]
When national brands plan a campaign, they’re often comparing several markets and operators at once. In that moment, your portfolio is your first impression. A strong one doesn’t just prove a billboard exists; it shows why the location is valuable. The best portfolios answer an advertiser’s questions before they […]
Company: Stark Outdoor Markets: Eastern Texas. Headquarters: P.O. Box 7656 Waco, Texas 76714 Phone: 800-559-1013 Email: glenn@starkoutdoor.com Stark Outdoor operates a plant of 44 double-stacked billboards with 176 faces in eastern Texas. Glen Browder bought the company in 2016 from Herb and Wilma Stark. Browder also owns Swift Media in Texas and […]
What should your annual capital expenditures be excluding large one-time acquisitions? We’ve heard OUTFRONT’s CFO Matt Siegel mention that OUTFRONT spends approx 5% of revenue on capital projects on investor calls. Look at this analysis prepared by Jeff Seddon of Moorgate Capital Partners. Capital spending (excluding acquisitions) averages 5.75% […]
On September 21, 2026 the Dubuque City Council by a vote of 7-0 passed an amendment to the city’s off premise sign rules. The amendment includes the following restrictions on billboards: A 750′ circular separation between billboards up from 500′ on city streets currently. A new 200′ buffer zone between […]
With 2027 planning underway, OOH has a compelling story to share with agencies and brands. OOH entered the planning season with significant momentum, delivering 9.2% year-to-date revenue growth in 2026, fueled by strong advertiser demand and continued expansion of digital OOH, which has grown 19% the first half of the […]
Company: Spider Billboards Markets: Puerto Rico Address: 1550 Ave Poince De Leon Pda.23 Santurce, PR. 00909 Email: info@spiderbillboards.com Phone: 787-649-5962 Spider Outdoor is a family run firm which operates a billboard plant in Puerto Rico, including 54 digital billboard faces. Salim Merceb is the company’s President. To […]
Recently a question was posed: “what is your take on an auto-renewal clause in ad contracts, particularly ones that revert to month-to-month after an initial expiration? As an operator, always put a 30-day auto-renewal clause in your ad contracts as a safety net. Longer auto-renewal terms make it difficult to […]
Re-think your digital OOH screens as a platform for content, not just as a delivery mechanism for ads. 6 years ago, Tik Tok launched its Business Platform and delivered this now famous mantra : > “Don’t Make Ads. Make TikToks” This call to marketers was designed to help them re-think […]
