Good news for roadside billboards. Vehicle miles travelled rose 2% in February 2024 compared to February 2023 according the the FHWA February 2024 Travel Trends. Share this with your ad clients. The increase was most pronounced in the central US and Northeast. Vehicle miles travelled rose 1.7% for the 12 […]
Billboard Insider hears a complaint from many independent out of home companies that it is hard to find good installers. At the Spring 2024 IBO show someone suggested that Billboard Insider should put together a list of contractors who do out of home installation and maintenance. We’re happy to put […]
Today Billboard Insider begins a series on out of home lenders with a profile of Alerus Financial. Out of Home Lender: Alerus Financial Loan Amounts: $1 million and up. Last week Billboard Insider talked with Alerus Financial Executive Steve Haggard about trends in the out of home lending market. Haggard […]
April 16, 2024. Oakbrook Terrace, Ill. –GreenSigns, alongside BSV Digital Displays and with the support of industry trade association Ad Net Zero, is excited to announce the unveiling of upgraded digital bulletins situated on Rt 83 at Butterfield Road in Suburban Chicago. Utilizing BSV’s sustainable LED technology, GreenSigns has enhanced […]
Clemmons, N.C. – Apr. 12, 2024 – Visible Outdoor recently installed Clemmons, North Carolina’s first digital billboard, after working with the city to clear up municipal zoning ordinance discrepancies. Joseph Stancil, owner and operator of Visible Outdoor, was committed to getting the display installed to provide the best possible […]
Baton Rouge, LA – April 16, 2024 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Boys & Girls Clubs of America as its In-Kind Partner for 2024. Beginning this month, Lamar will donate more than $2 million in Digital Out […]
Company: Lind Media Markets: Ohio, Indiana Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH 44902 Phone: 419-522-2600 Lind Media operates 1,600 billboards including 35 digital displays in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. In addition to the billboard business Lind has developed […]
Here are two tables, prepared by Moorgate Capital Partners, which calculate the weighted average cost of debt and leverage (net debt/adjusted cashflow) for the public out of home companies as of December 2023. Some observations: No surprise that the cost of debt goes up as leverage goes up. Clear Channel […]
We appreciate it when we hear from our readers. Wes Frick has been contemplating an issue and as he moves forward he sent us this note explaining his concerns. BillboardDesign.com & Wes Frick Design is no longer using AI imagery in advertising campaigns. Even though it can make highly detailed […]
Genlogs rents space on billboards for privacy-enabled sensors to measure the flow of commercial trucks in the US. Blake Balch, Genlog’s Chief of Partnerships shares a success story: I wanted to share a really cool story that never would have happened if you did not run that first article that […]
