Other News

Order Your eBook of Our Guide to Leases, Easements and Real Estate!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

In Their Words – OOH Executives Talk About OOH

  This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies.  The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In […]

Everybody wins when signs look better

Bulletin Displays has developed better looking billboards and advertisers and customers approve.  On Wednesday Billboard Insider wrote about how the company’s Landmark Message Centers highlight local landmarks and symbols.  Today Bulletin Displays VP Sales Scott Rainey talks about the company’s Blueline Bulletins. What is a Blueline Bulletin? We showcased this […]

Billboard Insider’s 2025 Alphabetical List of North American OOH Companies

Here is Billboard Insider’s alphabetical list of 605 North American Out of home companies.    Some comments. This list includes all out of home: billboards, mobile, place-based, street furniture, airport and transit. The list is based on display faces not flips so a digital billboard is one face and a […]

Billups Revenue Up 74% in 1Q 2025

NEW YORK, July 10, 2025 – billups, the world’s largest independent out-of-home (OOH) agency, today announced it achieved 73.8% year-over-year net revenue growth in Q1 2025, fueled by unprecedented client demand for strategic, measurable OOH solutions that go beyond traditional awareness campaigns. The agency’s ongoing trajectory remains unabated, marked by […]

Company of the Day: Bullfrog Outdoor

Company:  Bullfrog Outdoor Markets:  Michigan, Indiana Headquarters:  220 Club Course Drive, Fort Wayne, IN. 46814 Email:  charliebullfrog@comcast.net Phone:  260-625-JUMP Bullfrog Outdoor owns a 120 face out of home plant around Ft Wayne.  the plant includes three digital units.  The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in […]

Layoffs Mean Opportunity

Two events have put out of home employees in play.  First, Lamar bought Verde Outdoor and when Lamar buys a company it keeps ad contracts, the leases, a few sales reps and lets the other people go.   Second, OUTFRONT is laying off 120 employees 6% of its workforce.  The […]

Why the World’s Largest Tech Brands Are Investing in OOH to Drive Real World Results

By: David Burrick, Chief Strategy Officer at Intersection The global advertising industry is often described as a highly fragmented marketplace. On the publisher side alone, there are millions of websites, mobile apps, TV networks, radio stations, newspapers, magazines and, of course, out-of-home advertising assets. But in reality, the global marketplace […]

Travel Surging and OOH Influences Travel Plans

WASHINGTON, D.C. – July 9, 2025 – The Out of Home Advertising Association of America (OAAA) today released its 2025 Travel and OOH Impact Study, conducted in partnership with The Harris Poll. The new study reveals that daily travel has not only returned post-pandemic, but it’s accelerating, with nearly 4 in 10 […]

OOH Outperforms Key Channels and Addresses Gaps in Modern Marketing Strategies

Five-year Collaboration between Clear Channel Outdoor and Kantar Sheds New Light on OOH for its Additive Nature and Proves it’s a Vital Medium for Filling Gaps Other Media Channels Cannot Address NEW YORK, July 8, 2025 /PRNewswire/ — The results of a five-year first-of-its-kind collaboration between Clear Channel Outdoor (NYSE: CCO) and Kantar prove out of home (OOH) advertising […]