Other News

You can recover legal fees if your lease says so

You can recover legal fees to defend your lease rights if your lease says so. That’s the lesson on Lamar Advertising Southwest, Inc “Lamar” v Grandview Realty, LLC “Grandview”  Here are the facts. Lamar had a three year lease for four billboard structures on property owned by Grandview.  The lease […]

Watchfire introduces new digital billboard innovations

DANVILLE, Ill. — July 8, 2026 — Watchfire announced a series of updates designed to help digital billboard operators reduce operating costs while increasing revenue and improving day-to-day efficiency. “The challenge isn’t managing screens, it’s consistently filling them with paying advertisers,” said Kyle Dines, vice president of outdoor advertising at Watchfire. […]

Company of the Day – Premium Outdoor

Company: Premium Outdoor Markets: Florida Panhandle Headquarters: 3001 S. Highway 77, Lynn Haven, FL  32444 Phone: 850-819-5381 Email: LISA@PREMIUMOUTDOOR.COM Premium Outdoor is an independently owned company with over 140 faces in the Panama City area including Bay, Gulf, Jackson and Washington County markets. The company operates Watchfire, Daktronics and YESCO […]

Lamar Acquires 782 Outdoor Advertising Displays from Bayou Signs

For Immediate Release – July 8, 2026 New Orleans, Louisiana – Bayou Signs Outdoor (“Bayou”) announced today the divestiture of 782 Outdoor Advertising Displays to Lamar Advertising Company (NASDAQ: LAMR). Drachman M&A Co. represented seller Bayou in the transaction. The assets include 26 digital displays in addition to hundreds of […]

Most Independent Out of Home Companies use Quickbooks

Most independent out of home companies use Quickbooks to keep their financials.  Here are the results from yesterday’s Billboard Insider poll.  70% of our readers use Quickbooks to keep financials.  21% use another system.  6% use a bookkeeper.  2% use Wave and 2% use Xero.       To receive […]

Daktronics Installs 100-Foot-Wide LED Display at Los Angeles Union Station

Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, partnered with Morlin Asset Management to deliver a large-scale LED video display at Los Angeles Union Station, one of the busiest transportation hubs in the United States, ahead of a high-profile sporting event held near the station. The display serves as a focal point […]

Talon Acquires PJX Media

7 July 2026 – New York / London: Talon, the world’s leading independent Out of Home (OOH) agency, has acquired OOH specialist PJX Media, marking a significant step in its continued investment in the US market. The move brings together two highly complementary businesses at a time of growing opportunity in […]

Company of the Day: Pearl Media

  Company:  Pearl Media Headquarters: 151 Forest St, Suite J, Montclair, NJ  07402 Phone:  973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home company headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco.  In June 2025 Pearl rolled out a digital sign network in midtown New York City.    […]

How do You Track Financials?

How do you track financials?  We suspect that many of you, like Billboard Insider, use Quickbooks. It’s the industry standard and integrates with the out of home management software provided by Apparatix, Billboard Planet and SignDash. Aggressive price increases, constant format tinkering and  increased complexity have made Quickbooks less appealing […]

Global Out of Home Spend is $54 Billion and 5% of Total Ad Spend

  The 2026 WOO Global Out of Home Expenditure Report captures Out of Home (OOH) advertising expenditure globally across 2025 and sets out forecasts for 2026. Conducted through a detailed questionnaire to WOO members and OOH associations around the world, it remains the most comprehensive measure of OOH expenditure on […]