Other News

No AI Imagery

We appreciate it when we hear from our readers.  Wes Frick has been contemplating an issue and as he moves forward he sent us this note explaining his concerns. BillboardDesign.com & Wes Frick Design is no longer using AI imagery in advertising campaigns. Even though it can make highly detailed […]

Genlogs Uses Billboard Sensors to Stop Trucking Theft

Genlogs rents space on billboards for privacy-enabled sensors to measure the flow of commercial trucks in the US.  Blake Balch, Genlog’s Chief of Partnerships shares a success story: I wanted to share a really cool story that never would have happened if you did not run that first article that […]

Company of the Day –  Local Digital Billboards

Company:  Local Digital Billboards Markets:  South Carolina. Address:  1543 Wando Landing Street,  Daniel Island, South Carolina  29492 Phone: 843-364-6019 Email: localdigitalbillboards@homesc.com Local Digital billboards operates digital billboards in Pawley’s Island South Carolina and Buford, GA.  The company is run by Heather MacQueen Jones.  Prior to starting Local Digital Billboards, Macqueen Jones […]

What’s Important Now? 3Q OOH Prospecting

For Q3 determine if you are on track to make your sales budget. A key to selling more 00H faster is planning for a sufficient prospecting/sales cycle.  Don’t waste valuable, limited sales time pursuing new business with too short of a sales cycle.  It’s unfortunate that management (for their own […]

WOO Future Leaders Congress in Hong Kong

The World Out of Home Organization is showcasing its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global Congress in 2023 with ten successful applicants. WOO members, national associations and […]

Rate This Ad by Rich Molinaro

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Lockwood Outdoor

Company:  Lockwood Outdoor Markets:  South Carolina Address: PO Box 202, Huger, South Carolina  29450 Email: info@lockwoodoutdoor.com Phone: 843-860-7325 Lockwood Outdoor operates a pair of digital billboards in the south the Charleston, South Carolina market.  The company is a member of the OAAA.  Insider talked with CEO and Founder Rodney Lockwood. How did you get […]

Billboard Insider Classifieds April 13, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Dan Franklin Says There’s a Place for ibeams in a Monopole World

Franklin Outdoor’s Dan Franklin tells Billboard Insider there’s still a place for i-beams in a monopole world: “I saw your article on the Lindmark I-Beam build and it made me think of this build that we just did in Albany Minnesota. The site was very tight with setbacks and we […]

OOH Leadership: Sales Culture Hack

In OOH sales, a company’s culture plays a pivotal role in shaping its success trajectory. As someone with years of experience in optimizing sales strategies, I’ve witnessed firsthand the significant impact of culture on sales performance. Whether your sales culture is driving your team toward unprecedented record setting performance or […]