Insider announced the sale of Haynes Sign Company to Adams Outdoor yesterday. Marty WIlliamson, founder of Williams and Associates, worked with the Sellers and provides this update on their business.
The portfolio includes 115 faces on 60 structures, among them 11 digital displays, located primarily throughout Horry County. The inventory is concentrated on the Grand Strand’s most heavily traveled routes, including the US-17 Bypass, US-17 Business (Kings Highway), US-501 and SC-544, serving both a fast-growing year-round population and more than 18 million annual visitors.
Barry and Shelly Haynes, owners of Haynes Sign Co. said “Haynes Sign Company has been a labor of love for our family for five decades. What started as a small sign shop has grown into a business we are incredibly proud of, and that would not have been possible without the support of our advertisers, landowners and the community. We are especially grateful for the relationships we’ve built over the years, many of which have spanned generations. We also want to extend a special thank you to Marty and Amber at Williamson & Associates for their guidance and for helping us navigate the sale process. Their knowledge, professionalism and support made this transition a positive experience. We have truly enjoyed being part of the outdoor advertising business, but we feel this is the right time for us to begin a new chapter, spend more time with our family and enjoy some traveling. We are confident that the business we’ve worked so hard to build will be in good hands with the team at Adams.”
“Myrtle Beach is one of the premier destination markets in the Southeast, and the Haynes portfolio gives us immediate scale on the corridors that matter most along the Grand Strand. These assets fit naturally with our coverage across the Carolinas, and we look forward to serving Haynes’ advertisers,” said Rich Zecchino, Chief Legal Officer and Vice President of Real Estate & Operations for Adams Outdoor Advertising.
Williamson & Associates President & CEO Marty Williamson said the fit between buyer and seller made for a smooth process: “We were extremely pleased to represent Haynes Sign Co. in the sale of their highly sought-after assets in Myrtle Beach. Barry and Shelly built an excellent plant in one of the fastest-growing markets in the country, and Adams was a natural strategic fit to expand their coverage into the heart of Myrtle Beach. The Adams team was professional and easy to work with from start to finish. Congratulations to both sides on a great outcome.”
Jennifer Sloane of Sloane Law served as legal counsel to Haynes.
About Haynes Sign Co.
Haynes Sign Company was founded in Myrtle Beach, South Carolina by Barry Haynes, who began his career as a sign painter with Carter Outdoor in South Florida. After a year sharpening his craft, Barry hitchhiked to Myrtle Beach and opened a small sign shop. Over the next five decades, Barry and his wife Shelly built Haynes Sign Company into one of the Grand Strand’s leading independent outdoor advertising companies, with 60 billboard structures along the area’s busiest corridors, including US-501, the US-17 Bypass, US-17 Business and SC-544, across Horry and Georgetown Counties. The company is known for its locally rooted service to Grand Strand businesses.
About Adams Outdoor Advertising
Adams Outdoor Advertising is the nation’s fourth-largest out-of-home advertising company and is privately held. A leader in the industry, Adams delivers high-impact, creative advertising campaigns across key U.S. markets. With a focus on innovation and strategic growth, the company connects brands with audiences through a premium portfolio of static and digital billboards.
About Williamson & Associates Mergers & Acquisitions
Williamson & Associates is a boutique mergers and acquisitions firm specializing exclusively in out-of-home advertising transactions. Founded in 2017, the firm has completed more than 120 transactions. Every member of the Williamson & Associates team is a former billboard owner-operator, and President & CEO Marty Williamson brings nearly 43 years in the industry, having built and sold five out-of-home companies before becoming a broker. Learn more at WilliamsonAssociates.com.
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