Digital security is important. Cleveland.com and 16:9 report that the Cleveland airport’s flight and baggage information screens were down for much of last week as a result of a malware attack. The FBI is involved. There’s quite a twitter trail. The affected screens weren’t smart advertising screens or kiosks […]
With Permission from Sean McCaffrey CEO of GSTV Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald’s, long a leader […]
Last November Lamar CEO Sean Reilly said that digital billboards are perfect for promoting last minute events: “Let’s promote Wednesday for the Saturday concert. We’re really responsive to that need. The concert industry used to use radio for that. Now they use us.” On Wednesday’s Billboard Insider podcast, Adomni CEO and […]
MONTREAL, April 24, 2019 — Broadsign International Inc., the leading digital out-of-home marketing platform, today announced that it has reached an agreement to acquire the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both companies are headquartered in Montreal. For out-of-home (OOH) media owners who have an increasingly complex […]
High-resolution display options are ideal for close-viewing audiences in urban environments BROOKINGS, S.D. – Apr. 18, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announced today the release of its small format digital billboard line. Designed for urban environments and wallscapes, the product is intended for close-viewing audiences like downtown […]
NEW YORK–(BUSINESS WIRE)–One of the country’s leading out-of-home advertising firms, New Tradition, has signed a master lease agreement for the new digital signage currently being built at One Times Square, the internationally-recognizable tower located in the center of Times Square. The property’s owner, Jamestown, announced the deal today. As the master signage […]
M+D Properties is installing two mega displays at The Source OC in Orange County, California. The displays will be 160″ by 40′. Here’s a link to the press release. Insider talked with Shawn Choi, Communications Manager of MD Properties for more details. Are you going to sell advertising on […]
Yesterday, Insider excerpted the security sections from the Digital Out of Home Primer. The primer reiterates the importance of physically securing your digital billboards. DJ Jennings of Smartlink reminds Insider that Smartlink has developed systems to keep your digital billboards safe: At Smartlink we have been helping to provide ways […]
The second most popular post on the Billboard Insider website is Hacking Digital Billboards. There are people out there who would love to hack your digital signs. The Digital Out of Home Primer which was published last week contains an outstanding summary of the issues relating to digital billboard security […]
In February 2019 the FCC issued an enforcement advisory out of concern over a “growing number of companies that market noncompliant light-emitting diode (LED signs) in violation of the FCC’s rules.” The FCC had an initial round of enforcement actions in July 2017. Nineteen digital sign makers were fined. Insider […]
