Digital Signs

Daktronics 50th Anniversary

Daktronics is celebrating their 50th anniversary this year.  Insider enjoyed watching this video which includes interviews with the company’s founders. Did you know when the company was created their main focus was on employing South Dakota college graduates before they even had an initial product identified? Learn more about this […]

Tech Talks: One Change for OOH Tech?

By Nicole Randall OAAA Communications Director This month, OAAA spotlights the Innovations Committee, asking members, “If you could snap your fingers to change one technology-related thing in the OOH industry, what would you change today and why?” Kevin Bartanian, EVP Sales & Business Development, StandardVision I would have all creative for […]

FEMA says digital billboards important tool.

By Ken Klein, OAAA Government Affairs Digital billboards are an important communications tool to share emergency information with the public, says America’s top emergency manager. “Use of digital signage along highways is part of the layering and unity of messaging to reach affected communities, and supplements radio and mobile alerts,” […]

Thought Leaders Discuss OOH and the Smart City

An OAAA Special Report By Nancy Fletcher, OAAA President and CEO In early February OAAA brought together OOH industry leaders, technology professionals, city officials, and think tank reps to attend “Cities Going Digital: Understanding Smart Cities” at the Woodrow Wilson Center in Washington DC. The program and discussion centered around […]

Installing a 14 by 46 wrap digital in the winter

What’s it like installing two 14 by 46 radius digital signs in the middle of winter?  Insider talked with Glenn McGann of billboard fabricator Selective Structures to find out. Glenn, what was the project? This project was two 14 by 46 digital screens on each end of the Louisville Convention […]

AdMobilize Goes Real Time At ISE 2018

AdMobilize co-founder and CEO Rodolfo Saccoman was in Europe last week at ISE 2018 in Amsterdam as AdMobilize looks to expand their reach.  While he was there Rodolfo provided this real time demo of the AdMobilize product and its crowd analytics solutions.  It offers promise for generating insights from vehicles […]

Vince Miller on Blip

Insider has written before about Yesco’s partnership with Blip to sell digital billboard ads.  DDI Media recently partnered with Blip as well.  Here are Vince Miller’s thoughts on the partnership.  Insider is intrigued with the possibilities of using Blip to sell short term advertising. By Vince Miller President, DDI Media […]

Vendor Spotlight: Formetco

Vendor:  Formetco Products:  Digital Billboards, Billboard Hardware, Billboard Lighting, Safety Equipment Address:  2963 Pleasant Hill Rd., Duluth Georgia  30096 Phone: 1-800-367-6382 Formetco is a privately-held firm which manufactures digital signs and sells billboard products.  Jock Gibb is Vice President of Sales.  He began his career with Formetco in 1993.  Today, […]

Vendor Profile: Panasonic

Company:  Panasonic Products:  Digital Billboards and Digital Signs Headquarters:  Denver, CO Phone: 877-438-7881 Email: enterprise@us.panasonic.com Ask a consumer what Panasonic means and they’ll probably say tablets or computers or cameras.  If you’re in the out of home advertising business  Panasonic means Digital Billboards.  Panasonic digital billboards have been installed at […]

Daktronics Expands Digital Billboard Product Options

  BROOKINGS, S.D. – Jan. 30, 2018 – Providing crisp, vibrant images, Daktronics(NASDAQ-DAKT) brings a fresh look to the digital billboard market with its DB-5100 series. Designed and manufactured in Brookings, South Dakota, the DB-5100 uses targeted light output and a proprietary LED layout to achieve sharp contrast, reliable performance […]