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Digital Signs
Be Prepared For Hurricane Season
Insider notes that June 1 to November 30 is officially hurricane season in the United States which makes this Daktronics article timely. By Daktronics OOH Advertising With summer starting to hit its stride, it’s easy to forget about some of the dangers summer presents to digital billboards. This is especially […]
Andy McRae on Business Intelligence and Digital Billboard Programming
Andy McRae is General Manager at the digital signage software provider Dot2Dot Communications. Last week McRae gave an OAAA sponsored talk on dynamic digital billboard programming. McRae said companies are not incorporating enough business intelligence into digital sign programming. Andy in your talk last week you said that out of […]
Lamar Launches Personalized Digital billboard Campaign Using Vehicle Recognition Technology for Transformers: The Last Knight
Baton Rouge, LA – June 6, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, and Paramount Pictures, a global entertainment company, have unveiled a dynamic, technology-led digital out-of-home (OOH) advertising campaign to promote the upcoming film release of Transformers: The Last Knight, […]
Company of the Day: Green Signs
Company: Greensigns Market: Chicago Headquarters: 2700 S. River Road, Suite 203. Des Plaines, IL 60018 Phone: 312-624-8550 Email: info@greensignschicago.com Greensigns operates a network of digital and static billboards in the Chicago area. Joseph Mancino is CEO. David Williams is President. The company’s green commitment is demonstrated in three ways. […]
Digital Billboard Hackers Strike in Argentina and UK
Hacking continues to make the news. The Mirror report that hackers streamed pornography after breaking into a billboard above an intersection in Buenos Aires. Plant Engineer reports that a digital screen was hacked in the Liverpool city center. A word to the wise. Secure access to your digital signs. Use […]
Kiosk Hack Highlights Importance of Security
Masheable and Digital Signage Today have written about a porn video which showed for three minutes at rush hour on a digital kiosk touchscreen in Washington DC’s Union Station on Monday May 15. The kiosk’s software was not secure or password protected. The hacker used the kiosk’s touch screen to access and display a […]
Outdoor Advertising Takes On Its Digital Rivals
An interesting interview with William Eccleshare, Chairman and Chief Executive of Clear Channel International. Discussion about believability of digital information and how effectively OOH can compete with other digital advertising products. Discussion includes a mention that Clear Channel in the UK is now receiving more revenue from its digital versus traditional […]
Watchfire Signs Unveils New FCC Emissions Guarantee
DANVILLE, IL–(Marketwired – May 15, 2017) – Following recent allegations of widespread and significant electromagnetic interference in the United States from imported digital signs and billboards, Danville, Ill.-based Watchfire Signs announced an FCC Emissions Guarantee for all its LED signs and digital billboards. The Watchfire FCC Emissions Guarantee states that […]
Atlanta Braves Marquee Digital Boards
If you’ve driven by the Atlanta Braves new stadium you’ve seen a couple marquee signs which publicize Brave games and carry advertising for Braves sponsors. Insider asked Matt Schulze of Selective Structures about the signs. Tell us about the structures There are two structures. The sign on I-75 is 115 […]
