Lamar’s Bill Ripp has installed over 2,500 digital displays across a 14 year span. At Lookout2017 Ripp said that even though Lamar has gotten quite good siting digital billboards, he still has to relocate some every year due to a lack of financial performance. Insider talked with Ripp about why digital […]
Lamar’s Bill Ripp spoke on siting digital billboards at Lookout2017. Ripp is VP Digital Development at Lamar Advertising. He’s also the Chair of the OAAA Digital billboard committee. Ripp’s had a hand at installing 2,000 digital billboards during his 18 years at Lamar. Here are some highlights of his talk […]
By Nancy Fletcher OAAA President and CEO Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media. In Florida, the well-organized state outdoor advertising association sent multiple, localized emergency templates for digital billboards BEFORE the storm. Here’s what happened inside the OOH industry as Hurricanes Harvey and […]
MONTREAL, CANADA (PRWEB) SEPTEMBER 13, 2017 BroadSign, the leading provider of digital signage and digital out-of-home software solutions, announced that it has successfully completed the Service Organization Control (SOC) II and ISAE3402 audits. These audits set standards for security, availability, process integrity, confidentiality and privacy for SaaS and cloud-based companies. As […]
Watchfire Signs did a concise three minute interview with New South Outdoor’s Neil Bell on how to use sample content to sell more advertising. Bell gives these sales tips: Use spec art with the prospect’s logo or with creative for a similar business. Give examples of dynamic content (e.g. […]
DANVILLE, Ill. — (August 29, 2017) — In another advancement for digital billboard operators, Watchfire Signs announces an industry-exclusive pre-sale advertising plan available on the next 50 billboard purchases. Click to Tweet. The Watchfire Advertising Plan connects billboard operators with Blip Billboards to deliver pre-sold advertising that dramatically reduces the upfront price of any new […]
The Federal Emergency Management Agency (FEMA) has begun activating donated digital billboards in coastal Texas as part of recovery from Hurricane Harvey. In the Corpus Christi market, six of nine digital billboards operated by Lamar Advertising Company were displaying the government’s toll-free number and web address (the other three structures […]
Montgomery, AL (8/23/17) – New South Outdoor, LLC (New South) today announced a partnership with Blip, a pay-per-flip digital out of home (DOOH) advertising platform, to eliminate the cost and contract barriers that have historically prohibited smaller organizations from utilizing billboards. Blip’s online marketplace will now enable advertisers who aren’t […]
DANVILLE, Ill. – (August 23, 2017) – Watchfire Signs (www.watchfiresigns.com), a manufacturer of digital on-premise and outdoor LED signs, announced that Ben Barr has been promoted to director of sign division sales, East Coast, succeeding John Kunze, who is retiring after 26 years with the company. Barr joined Watchfire Signs […]
Insider is touring London, Paris, Brussels and Dortmund with his son. Shortly after arriving in London, I saw figures posted by PricewaterhouseCoopers for increases in digital ad spending in the UK. The first thing I noticed on arriving at the Paddington Train Station were several JCDecaux static boards as we […]
