Digital Signs

Piccadilly Lights: Physical Installation Complete

  The journey of LED display cabinets from Brookings, South Dakota, to London’s iconic Piccadilly Lights location is complete. The new massive, curved 4K LED display has been put into place on the building side in London’s Piccadilly Circus. This final cabinet was put in place last week completing the […]

Sign On Austin Petitions For Digital

  SignOnAustin, a coalition of Austin-based employers, law enforcement agencies, and community groups that believes the Texas city needs a network of outdoor advertising befitting its reputation as a hub of digital technology has started a public petition drive to bring digital billboards to Austin. The group promotes in their […]

IDEA Convention Presents Daktronics Achievement Award

BROOKINGS, S.D. – July 31, 2017 – The Information Display and Entertainment Association (IDEA) Conference took place in Philadelphia earlier this month and Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, walked away with the 2017 Allied Member Achievement Award. Daktronics has attended the conference for 30 years dating back to 1987. This year marks […]

Daktronics Meets TAA Requirements

From the Daktronics Blog  Trade Agreements Act (19 U.S.C. § 2501–2581), is intended to foster fair and open international trade. TAA requires that products must be produced or undergo substantial transformation within the United States or a designated country.  All Daktronics products offered in the United States are compliant with […]

CCO’s RADAR Gets Smarter by Adding Cuebiq

24 Hour Fitness Uses New Data for Integrated Out-of-Home and Mobile Campaign Achieving 264% Lift in Gym Visits 24 Hour Fitness launched their campaign on Clear Channel Outdoor’s printed and digital billboards in two California markets. (Photo: Business Wire) July 24, 2017 10:13 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Clear […]

Digital Billboard Weather/Traffic Cams Drive Profits

 Durden Outdoor generates revenue by mounting weather/traffic cameras on billboard structures.    Insider asked Bill Durden of Durden Outdoor to talk about the project.  Bill, what gave you the idea to mount weather cameras on billboards.  I had this idea back in 2013 but had been told by a few […]

Bullhead City OK’s Digital in Highway 95

The Mohave Valley Daily News reports that the Bullhead City Arizona city council approved a Lamar proposal for a digital billboard on the west side of Highway 95 between Riverview Drive and North Oatman Road. Lamar will: Remove a static billboard near Riviera Boulevard and Plaza Drive Pay the city […]

Out of Home News Roundup

  The Day reports that  Stonington Connecticut Zoning Board of Appeals has denied a variance allow a landowner to tear down three billboards in Route 1 and replace them with a smaller digital billboard.  A short-sighted decision by the town.  They would have replaced 900 square feet of signage with […]

Selling The Benefits of Real Time Display

Wingate Media does a monthly newsletter for clients.  This month’s Wingate newsletter talks about how clients can take advantage of real dime data.   Insider likes this approach to educating clients about what digital can do for them. Great job Ike!  We’ve reprinted the article below. The Wingate Letter – […]

Vendor Profile: Blip Billboards

Insider counts 11 North American companies that are trying to develop cloud based systems for buying and selling out of home advertising: ADstruc, AdSemble, Adquick, Blip Broadsign, DoMedia, Fliphound, Kinetic,rVue, Vistar and Xaxis Places.  Today we look at Blip Billboards. Company: Blip Billboards Headquarters:  1591 W 820 N, Provo, UT […]