“While overall results for fiscal 2018 were below expectations, we remain optimistic for the future.” That’s how digital billboard manufacturer Daktronics CEO Reece Kurtenbach summarized the firm’s fiscal 2018 performance. Here are the results from last week’s earnings release and seeking alpha earnings call transcript. Sales for the 3 months ended […]
By Marc Raybin, Cardinal Communications Strategies Burkhart Advertising is changing the way travelers engage with billboards across Northern Indiana with its bold initiative to install dynamic digital structures across multiple counties. “Our approach has always been methodical, but late last year we saw an opportunity to ramp up our digital […]
A reader asked Insider for tips on photographing digital displays. Here’s some advice from Daktronics together with an outstanding 1 page tipsheet titled “Digital Photography Made Easier” We’ve all been there. You head outside to capture just how brilliant the latest ad looks on your display, only to review the […]
A reader asked Insider for tips on how to take pictures of a digital billboard. Watchfire has a 6 minute video titled how to photograph your sign or billboard. Here’s a quick summary: Shutter Speed is key. If you get it wrong your sign pictures will appear tiled. 1/30th of […]
Sean Reilly said on last week’s earnings call that Lamar’s political advertising is running 25% ahead of the previous midterm cycle. Are you asking for political advertising? Digital signs are great for political because they can be targeted by voting district and allow for short term, dynamic messaging. Steve Crayne […]
By Neil Bell, New South Outdoor Over the past few years, I had been approached many times about adding my digital billboard units to one programmatic platform or another. While I was optimistic about additional income, I always had reservations. Would programmatic buying cannibalize my existing customer base? Would it […]
Outfront Media provided this slide itemizing digital billboard revenues in last week’s 1Q 2018 earnings presentation. Brad Tooley of Choice Outdoor asked Insider to break down the numbers and here’s what Insider found. Outfront Media’s digital billboards generated average monthly revenue of $13,760 during the first quarter of 2018, up […]
Advanced OOH Advertising Solution Gives Brands Insights Across all CCO Digital/Printed Roadside and Pedestrian Inventory & Against Audience Segments for Optimal Campaign Planning Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today introduced RADARView™, a significant evolution of its Clear Channel Outdoor RADAR suite of Out-of-Home (OOH) advanced advertising […]
Insider has written before about how Blip is helping out of home companies sell excess digital sign inventory. YESCO has been used Blip for two years. YESCO President Pat O’Donnell reports that Blip has “fundamentally changed the economics of digital for YESCO.” Some of YESCO’s accomplishments using Blip: An […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA presents the Supplier Spotlight, asking digital billboard manufacturers three insightful questions: The OOH industry estimates there are 7,800 digital billboards operating in the US. When we talk with the […]
