Author: billboardinsider

Tom Jackson on Wildfires and Monument Billboards

Insider talked with Veale Outdoor’s Tom Jackson about the Santa Rosa, CA company’s innovative monument sign program and what it’s like to operate a billboard plant when wildfires sweep your market. What impact did the October 2017 Northern California wildfires have on your company? The wildfires in Santa Rosa/Sonoma County, […]

Independent Outdoor has sold to Lamar

This is old news for some of you but Insider visited the Independent Outdoor company website this week while updating the 2018 Out of Home Advertising website rankings and this is what he found.   Lamar purchased Independent Outdoor’s plant several months ago.  Lamar keeps a very low profile on acquisitions […]

FEPE Launches 2018 Awards with New Rising Star Category

FEPE International is inviting nominations for its Annual Awards – to be presented at its Annual Congress in Sorrento from June 6-8 – and is adding an important new category, the Rising Star Award. This will be awarded to someone aged 30 or under who has made an outstanding contribution to the Out […]

Billboard Insider Classifieds January 13, 2018

Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]

Be Careful About Land Lease Increases

Insider sees lots of out of home land leases with fixed minimum rent increases of 2-5%/year.  These leases are a bad deal for out of home companies because land rent increases faster than inflation and industry revenue growth.  Inflation averaged 2.2%/year for the past 17 years.  Nominal out of home […]

Outfront Billboard Leverages AR to Engage Consumers

NEW YORK, — January 11, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today a campaign for Dogology, Inc., a New York city based virtual dog training startup, that showcases the ability to use augmented reality  in out-of-home campaigns, along  with out-of-home and mobile advertising creative developed by OUTFRONT’s […]

Company of the Day: Venture Outdoor

Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS  66221 Phone: 913-730-8353 Venture Outdoor Advertising owns 62 billboard structures in Missouri.  The company was started in 2013 by Randy Jackson.  Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a General Manager […]

What Toyota’s driverless car looks like.

Some people tell Insider that driverless cars will negatively impact the out of home because driverless cars will have no windows.  Insider can’t imaging riding in a windowless vehicle.    Insider ran across a couple pictures of Toyota Research Institute’s driverless car in a Mashable article.  Looks pretty much like […]

Philly Tax issues

Philadelphia has a 7% tax on outdoor advertising but still wants to squeeze businesses and out of home companies for more.  In 2016 the city decided to try to raise $118 million in additional revenue by reassessing 65,000 commercial and industrial properties, leaving 515,000 residential property parcels untouched.  A group of […]

Adams Auto Dealer Sales Success Story

Adams Account Executive Peter Geffert put a great 1 minute video on linked in about a successful poster campaign for Haltermans Toyota.  Geffert asked Matt Raymond of Haltermans how the poster campaign is working out and here’s what Raymond said: “It’s been a huge success for us…We had some static […]