• Adams+Fairway Boards Promote Positivity

    ATLANTA, GA (July 2, 2018) – Adams Outdoor Advertising and Fairway Outdoor Advertising will donate more than 700 billboards in 21 states to bring to life lettering artists’ renderings of positive messages. 

    The designs came from Goodtype’s #goodtypetuesday challenge, in which lettering artists and illustrators from around the world were asked what they would put on a billboard. Entries were posted to Goodtype’s Instagram page, where nearly one million lettering professionals and enthusiasts discover and connect with one another.
    Adams+Fairway discovered the challenge and offered to post submissions with the best design, legibility, and messaging. Twenty-two designs were chosen by designers from 11 US states and eight other countries.
    “It’s always inspiring for us as advertising artists to see and share exceptional creative design, particularly those skills related to lettering,” said Todd Turner, Adams+Fairway’s National Creative Director. “When we saw these beautiful designs and the passion behind the craft, we had to make it real.” 

    Turner added, “The messages are positive, encouraging, and heart -warming. The world needs more positivity right now, and we think this campaign can help.”
    From July 2-September 23, 2018, the following designs will be featured on over 700 printed and digital billboards in 21 states. 
    1.     Aaron Schwartz “Smile, Somebody Thinks Yer Cute” – Films Waldhaus, Switzerland – @akaschwartz
    2.     Caren Kreger “Stay Afraid, But Do It Anyway” – Livermore, CA – @everyday.hooray
    3.     Luis Felipe Barros Cavalcanti “Don’t Forget to Smile Today” – Recife, Brazil – @felippecavalcanti
    4.     Taylor Meyers “Don’t Undersell Yourself” – Akron, OH – @ghostied
    5.     Tiffany Dewitt “Be the Reason Someone Smiles Today” – St. George, UT – @livelongandletter
    6.     Huyen Dinh “Equality” – Los Angeles, CA – @misshuyendinh
    7.     Sanjana Rebecca “You’ll Figure It Out” – Bangalore, India – @sanjanarabbi
    8.     Valerie Miyasaki “Keep Looking Up” – Kent, WA – @scribblesavvy
    9.     Stephanie Jung “Live Your Dreams” – Boston, MA – @stephmakesletters
    10.   Carmi Grau “Today is the Day” – Berlin, Germany – @superniceletters
    11.   Tim Singleton “Stay Fabulous” – Toronto, Canada – @timpsingleton
    12.   Vera Vinogradova “Stay True” – Moscow, Russia – @veragrapes
    13.   Ashley Dreger “You Are a Work of Art” – Vancouver, Canada – @ashdre
    14.   Magali Vidal “You Got This” – Buenos Aires, Argentina – @mags_vidal
    15.   Ying Ye “All Feelings are Valid” – Tulsa, OK – @justanotherying
    16.   Amber Giles “Unplug to Recharge” – Salt Lake City, UT – @flamasterg
    17.   Ma Elena Bartolome “Evolve/Love” – Philippines – @elenacreates
    18.   Cynthia Lopez “Stay Strong” – Chesapeake, VA – @cynlopink
    19.   Josh Carter “Be Cool to Each Other” – Plainsboro, NJ – @jc_superartist
    20.   Regan Medlinger “Nothing is Out of Reach” – Wichita Falls, TX – @regan.medlinger
    21.   Caroline Sigmon “Breathe” – Charlotte, NC – @carolineesigmon
    22.   Michaela White “You Are Simply Magnificent” – Indianapolis, IN – @veggiebombxoxo

    Goodtype founder and chief curator Brooke Robinson said, “Having grown Goodtype’s platform to nearly 1 million followers, it has been my mission to give them exposure by sharing their art and telling their stories as well as spread good through the art of lettering. We received an overwhelming response to the Instagram billboard challenge, with such positive and inspiring messages of hope and confidence.”

    She added, “This is an amazing opportunity for these graphic artists, who’s passion for lettering will now be seen in communities across the country.”

    Some US artists will see the billboards live in their communities. Pictures of the billboards will be posted by Goodtype’s and Adams+Fairway’s Instagam.

    High-resolution photos can be downloaded here: https://www.dropbox.com/s/uqsgzlo8ywr8ld8/AdamsFairwayGoodtype-PressPhotos.zip?dl=0

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    One Comment

    1. Katherine Albert says:

      These are fantastic! What a great idea Adams + Fairway ?!