Yesterday Insider wrote about how to value a billboard easement. Today valuation expert Paul Wright of SignValue gives his thoughts. SignValue is the largest out of home appraisal firm in the US. You can reach Paul at paul@signvalue.com, (480)657-8400. Paul, how do landlords value billboard easements? Landowner’s don’t use multiples […]
Did you know Albuquerque was founded in 1706 and is one of the nation’s oldest inland communities. Albuquerque’s elevation of 5312 feet makes it the highest metropolitan city in the US. This week’s Geopath Market Spotlight focuses on the Albuquerque-Sante Fe DMA. Infographics for the top DMAs and […]
Insider thanks Jason King for permission to publish this post which originally appeared in the Clear Channel Outdoor Lookup blog. The telltale signs that spring is on its way are here, from budding trees to longer lit days to chocolate bunnies and Easter baskets that have begun to line local […]
Ken Wingate of Wingate Outdoor asked Insider to discuss easement valuation. A permanent billboard easement is worth 6-12 times the current billboard rent or projected billboard rent relating to the easement. Insider saw lots of 6X transactions involving cash-strapped landlords during the last recession. A 6X multiple is reasonable for […]
Company: Atlantic Outdoor Advertising Markets: Virginia Headquarters: PO Box 335, McGayesville Road, McGayesville, VA 22840 Phone: 540-289-5051 Atlantic Outdoor Advertising operates a plant of static billboards, mobile truck side ads, and banners. The company is a division of Cave Hill Corporation a custom steel fabricator and crane company which was founded in 1979 by […]
Some terrific responses to yesterday’s 12 Musts for an Out of Home easement. Jim McLaughlin, Link Media I think you are missing a couple of things on the easement. You want the right to pay any unpaid property taxes to keep the property from getting sold at a tax auction, […]
Uber halts Autonomous Car Tests After Fatal Crash in Arizona reads the headline of a Bloomberg article published yesterday. A Tempe woman was crossing a street outside a sidewalk when an uber vehicle operating in autonomous mode struck her. California (the only state which tracks autonomous vehicle accidents) reports 59 […]
NEW YORK, NY — March 19, 2018 — The Body Shop today unveiled its first out-of-home (OOH) campaign in the U.S. leveraging high-traffic outdoor advertising spaces to call upon the public to help ban animal testing in cosmetics. Partnering with Cruelty Free International, the campaign is the most ambitious of […]
An out of home easement gives a billboard company the right to (1) construct, maintain and access a billboard on land it does not own (2) access a billboard on land across land that someone else owns. Most of the easement agreements which Insider sees are perpetual in exchange for […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
