By Jason Morgan, The Daily Billboard Blog This month for Daily Billboard’s ‘Three of a Kind’ I thought I’d share three different treatments using L.A. infamous landmark, The Hollywood Sign. The iconic, internationally recognized sign was created in 1932 as an advertisement for a local real estate development and originally spelled out […]
San Diego, CA – May 15, 2018 – Clear Channel Outdoor (CCO) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today announced the San Diego Metropolitan Transit System (MTS) awarded CCO a new contract to administer, innovate and grow ad sales across MTS’ 550+ buses and 150+ trolleys for up to […]
Company: Burkhart Advertising Markets: Indiana, Illinois Headquarters: 1335 Mishawaka Avenue, South Bend, IN 46615 Phone: 574-233-2101 If you’re driving through a small town in Indiana chances are you’ll see a good looking Burkhart steel monopole bracketing each end of town and another Burkhart monopole strategically placed in the middle of town. Burkhart was started […]
Last week, Kevin Gleason, Sean Reilly, Scott Wells and Jeremy Male appeared at a GO2018 CEO Town Hall last week. The panel was moderated by Horizon Media CEO Jill Nickerson, who contributed this quip: “Don’t think of out of home as a medium, think of it as a large.” Here […]
Horton Outdoor (Cartersville, GA), a subsidiary of McWhorter Capital Partners, LLC (MCP), announced today that it has acquired assets of Owen Media LLC with a single location (digital & static face) in Tuscaloosa, AL as well as purchased four static structures while converting an old static to a two-sided digital […]
Bloomberg reports that Adams Outdoor Advertising and Fairway Outdoor Advertising are exploring the possibility of converting from corporations to a REIT. They may merge and possibly go public as well. By converting they would join Lamar, Outfront Media and Landmark Dividend as REITs. A real estate investment trust (“REIT”) is […]
Last week Insider wrote about how to get your first out of home advertising client. Today, out of home sales expert Andrea Messimer gives her thoughts on what to do after you’ve bought or erected your first billboard and need a client: #1 First step is to get professional […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer makes recommendations on how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]
Patti Reeves sells US outdoor advertising space for several US companies and owns a billboard plant in Turks and Caicos. Patti and her husband Dean also own Reeves Thoroughbred Racing Here Patti and Dean escort their Breeders Cup champion Mucho Mucho Man into the winners Circle. What’s your hobby out of […]
“FYI, today we got two requests from out of home companies to sign up. Y’all are awesome” Billboard Insider Classified customer Evan Metrock, Billboard Alerts. “Got several calls and sold the trivisions to the first one.” Billboard Insider Classified customer Michael Grace, Ace Outdoor. Billboards for sale ads cost $120 […]
