This week a reader asked Insider “I purchased my first billboard a few months ago and have not been able to get any advertisers. Do you have a post on how to approach advertisers?” Here are Insider’s thoughts. Compile a ride sheet. The ride sheet should be 1 page and […]
Nicole Portwood of Titos Handmade Vodka gave a refreshingly candid talk titled OOH: Outsized Value For An Upstart Brand a last week’s GO2018. Portwood had 15 years of brand marketing experience when she joined the small Texas distillery Tito’s Handmade Vodka but freely admits she made mistakes when she started […]
The Morning Call reports the Nazareth Borough Council is concerned about a digital billboard which Abe Atiyeh wants to construct at Route 248 and Green Street. He was granted a variance for the digital billboard in June 2017. The board thinks the sign is a safety issue because it is […]
Company: Buckland Media Group Markets: Western Oklahoma Headquarters: Oklahoma City, OK 73112 Phone: 405-219-1800 Email: bucklandmediaok@gmail.com Ben Buckland Media operates 128 faces plus 4 digital billboards in Western Oklahoma. The company is owned by Ben Buckland. Buckland has a background in the radio and publishing business and has also served as the announcer […]
“I walked up to my sales manager Monday and said, I don’t know what our sales people were doing over the weekend but Blip sold $800 in billboard ads. I know this because the art was sent to me for approval.” – Vince Miller, President, DDI Media. A comment over lunch […]
Sean Reilly said on last week’s earnings call that Lamar’s political advertising is running 25% ahead of the previous midterm cycle. Are you asking for political advertising? Digital signs are great for political because they can be targeted by voting district and allow for short term, dynamic messaging. Steve Crayne […]
Insider has written before about Veale Outdoor’s innovative use of monument signs. Mothers day is next Sunday and Veale Outdoor is running free mothers day ads on its digital billboards. Insider talked with Veale’s owner Tom Jackson about the promotion. What gave you the idea? We thought this promotion would […]
The Dayton Daily News reports that Huntington Outdoor’s VP-Sales Jena Powell won the republican primary for Ohio State House of representatives district 80 with 49% of the vote. She faces a Democratic write-in candidate in the November 6 general election. If elected Jena will be join Elevation Outdoor’s Martin Daniels […]
OAAA President and CEO Nancy Fletcher delivered the annual “State of the Industry” report on May 8 at the 2018 Geopath/OAAA Out of Home Media Conference & Expo in Austin, TX. We are running her speech below. I want to celebrate with you the many OOH industry successes in the […]
Geopath President Kym Frank delivered the keynote address on May 8 at the 2018 Geopath/OAAA Out of Home Media Conference & Expo in Austin, TX. We are running her speech below. Hello everyone and thank you so much for joining us at the Geopath/OAAA conference in Weird Old Austin, […]
