Company: Big Outdoor Markets: Nationwide Headquarters: 2315 Routh Street, Dallas, Texas 75201 Phone: 214-969-5800 Email: info@bigoutdoor.com Big Outdoor owns and operates high profile billboards and wallscapes in major US cities. the company was started in 2013 and is owned by SunTx Capital Partners which has allocated $100 million in capital […]
Author: billboardinsider
Where have national revenues gone?
It’s been a common refrain from the CEO’s of the Big Three on their 2017 earnings transcripts that national sales have been weak, excepting the fourth quarter of 2017 which had political. Insider asked a senior out of home sales executive for her opinion and here’s what she said: “National […]
Boidman on Privacy, Autonomous Cars and Alternative Out of Home
This week Insider talked with PJ Solomon investment banker Mark Boidman about his recently published book Times Square Everywhere. Boidman argues that out of home will thrive in the future because it’s the only form of media which has a friend in technology. Do recent events (facebook data issues, the implementation of […]
YESCO Grows Revenues 16% with Blip
Insider has written before about how Blip is helping out of home companies sell excess digital sign inventory. YESCO has been used Blip for two years. YESCO President Pat O’Donnell reports that Blip has “fundamentally changed the economics of digital for YESCO.” Some of YESCO’s accomplishments using Blip: An […]
Geopath Market Spotlight: Cleveland
Did you know: Superman was first introduced in the 1930s by co-creators and Cleveland residents Jerry Siegel and Joe Shuster. The city became home to the first ever electric traffic light in 1914. This week’s Geopath Market Spotlight focuses on the Cleveland DMA. Infographics for the top DMAs and much […]
Company of the Day: Billboard Outdoor Advertising
Company of the Day: Billboard Outdoor Advertising Markets: Oklahoma Headquarters: 2305 Leo Sun St #100, Shawnee, OK 74804 Phone: 405-273-9009 Billboard Outdoor Advertising operates a billboard plant with 56 faces in Shawnee/McCloud, Chandler and Clinton, El Reno and Kingfisher, Oklahoma. [wpforms id=”9787″] Paid Advertisement
Strip Club Owner replaces board content.
The Hartford Courant reports that a Hartford strip club is redoing an ad on a billboard on I-84 in response to citizen complaints about the ad being too suggestive. The state DOT and town manager sent the strip club a letter asking that the board be taken down although they […]
Lamar sells Puerto Rico billboards to bMedia
bMedia has acquired Lamar Advertising’s 180 billboards in Puerto Rico. bMedia is a Puerto Rico out of home advertising company which was formed in 2008. bMedia is run by Juanchi Casillas and Hertor Horta and financially backed by Seaport Capital. Seaport made an equity investment in bMedia in August 2014 […]
Mark Boidman’s Times Square Everywhere
Peter J Solomon investment banker Mark Boidman just published Times Square Everywhere: The Next Wave in the Fast-Changing Media-Landscape. Boidman’s book is a 113 page thesis on why out of home thrives in the future. Buy a copy and read it on your next flight. Insider’s favorite quote from the […]
An out of home investors view of autonomous cars
Insider talked last week with an institutional investor interested in the out of home business. The investor was bearish on other forms of media but bullish on out of home. Insider asked the investor whether autonomous cars were a risk to out of home and here’s what he heard: I’m […]
