The OAAA Innovations Committee, a group of techie and digital-savvy executives dedicated to the advancement of OOH through ground-breaking technologies, met earlier this week in Washington, DC. The group convenes each summer to discuss the latest in OOH tech trends and evaluate OAAA’s role in promotion and standardization of relevant […]
Cartersville, GA (July 16, 2018) – McWhorter Capital Partners, a private equity and real estate investment firm, is pleased to announce that it is partnering with Bartow Street Capital, a subsidiary of Greenfield Advisors, to raise $150 million for the continued expansion of Horton Outdoor Advertising. Horton Outdoor is an outdoor advertising company that specializes […]
Insider reviewed a permitting dispute between Lamar and Los Angeles County yesterday. Insider wondered whether Lamar took too hard a line. Most readers supported Lamar’s stance. Here are the comments. “I was the GM for Lamar on the entire deal. It’s simplistic and short on facts to imply that after that […]
Did you know: Ray Charles was born in Albany, Georgia on September 23, 1930. Charles is memorialized with a bronze statue in Front Street Park Radium Springs, one of Georgia’s 7 natural wonders is located in Albany. Radium Springs pumps 70,000 gallons of water per minute to the surface from […]
Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA 71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport. The company is an operator associate of the IBOUSA. Rodney Driggers is the company’s President. Rodney, how did you enter […]
Don’t let the best become the enemy of the good. That’s the lesson of Lamar versus County of Los Angeles which was decided on 5/8/18 Here are the facts. In 1967 the Los Angeles County Department of Public Works granted Lamar’s predecessor a permit to construct a billboard in unincorporated […]
KSLA reports that Choice Dynamic Media has filed a petition against Lubbock, TX over a subjective sign code. In April, Choice applied for 5 billboards in Lubbock and was turned down because: adding a billboard may increase traffic permitting a billboard would open the floodgates to undesirable businesses like night […]
This month for our ‘3 of a kind feature’, Daily Billboard Blog is sharing three treatments featuring special extension cut-outs of people sitting atop a billboard to stand out in the crowded L.A. skyline. First up is a billboard for the dark comedy superhero movie Kick-Ass spotted along Melrose Avenue on March 26, 2010. It was […]
Did you know you should clean your digital billboards every four years? That’s the word from digital billboard maker Daktronics. Insider talked with Joni Schmeichel, Daktronics Out of Home Strategic Marketing Manager about cleaning digital billboards. Joni, how often do you recommend cleaning a digital billboard. We suggest a cleaning […]
The OAAA is offering a free webinar titled Outdoor Advertising Today: Propelling Sales and Protecting Assets on Wednesday July 25, 2018 from 2pm to 3pm eastern time. In a world of clicks, likes, and page views, outdoor or out of home (OOH) advertising is more of a core media buy […]
