Author: billboardinsider

Company of the Day: Boardworks

Company: Boardworks Markets: Georgia Headquarters: 2451 Cumberland Parkway SE, Suite 3839, Atlanta, GA  30339 Phone: 404-223-1161 Email: sales@boardworks.com Boardworks operates an outdoor advertising plant in Atlanta.  The company was started in June 1989 by Larry Roberts.    The company has 10 remaining billboards in the Atlanta area after selling a group of premier Atlanta billboards […]

Billboard Insider’s Out of Home Investor List

Many private equity funds and family offices are interested in out of home to judge from the calls Insider gets.  Professional investors like the out of home industry’s barriers to entry (permits are hard to get) and low technology risk (tech hasn’t made out of home passe like other forms […]

Highway rights of way for sale?

Hunger for new money to pay for roads and bridges continues to push government to offer pieces of the public right of way for sale.  This is worrisome in that it creates state-sponsored advertising which will compete with your out of home business. Here’s the latest: 1.) What just happened […]

Fletcher to IBOUSA: We’re in this together.

By Nancy Fletcher, President and CEO, OAAA For the first time, the basic billboard regulatory scheme is under attack on constitutional grounds. The lawyers like to make it more complicated, but the question boils down to this: Does the First Amendment trump the regulation of billboards? Or, to put it […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer makes recommendations on how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]

Strong and NYC deal for digital signs on taxi tops

(New York, NY, April 23, 2018): The Metropolitan Taxicab Board of Trade (“MTBOT”), the largest taxicab trade association in New York City, has announced a digital taxi top advertising deal with Strong Digital Media, LLC (“STRONG”), a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN). The deal covers more […]

Company of the Day: Blanning Outdoor

Company: Blanning Company Markets: Tennessee, Mississippi Headquarters: 1600 Fair House Road, Spring Hill, TN  37174 Phone: 615-587-5969 The Blanning Company owns 159 billboard structures in Tennessee and Mississippi.  The company’s signs are concentrated in the following communities: Nashville Memphis Henderson Jackson Lexington Selmer Baxter Brownsville Picayune I-59 I-65 I-40 I-24 Keith Howell is the […]

Billboard Insider Classifieds

“Got several calls and sold the trivisions to the first one.” Billboard Insider Classified customer Michael Grace, Ace Outdoor. Billboards for sale ads cost $120 paid in advance by credit card.  All other classifieds cost $60 for 60 days or $120 per year paid in advance by credit card. To […]

Borrell on what out of home needs to do to attract political $

Borrell Associates tracks local advertising spending in North America and the UK and conducts research on advertising trends.  Founder and CEO Gordon Borrell started the company in 2001 after a career in media.  Borrell is an entertaining speaker who gave an outstanding talk titled Out of Home’s Changing Role in the […]

McDonalds Weather-Related Digital Campaign

London, UK (26 April 2018) – Today, McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons […]