Railroad Outdoor’s Mike Fitzgerald asked Insider what metrics are important for measuring the performance of an out of home business. Here are 6 financial metrics which will help you evaluate your out of home business. Gross revenue. This tells you how well your sales effort is going. You might also […]
Horton Outdoor ran a fathers day billboard on 20 digital billboard faces throughout Alabama, Panama City Beach, Cartersville/Kennesaw and Northeast Georgia. The message said “Psst…Call your dad today.” TV station WJHG ran a feature story on the fathers day billboards. Horton did a followup board which said Thanks for the […]
OUTFRONT installed an inflatable billboard for the Philly Zoo. Insider talked with Outfront Art Director Briana Foley about the project. Where did the idea for an inflatable billboard come from? The OOH request from the Philadelphia Zoo came in but our AE went a step further and pitched the idea […]
Steve Nicklin, the OAAA’s VP-Marketing, has visited over 450 ad agencies and met with over 2,000 media planners since 2013 to advocate for the out of home (OOH) business. Insider asked Nicklin to talk about OOH and offer insights about today’s agencies. What are the questions you get asked by […]
Left hand reads hard to sell? Not this Marquee Media Board. Insider talked with Jeff Joaquin of Marquee Media about making left hand reads a success. What makes a left hand read work? It has to first be a location that has 1,000 feet of visibility. We try to make […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]
Company: City Outdoor Markets: Massachusetts, Illinois, California, New York Headquarters: 1333 Broadway, Suit 506, New York, New York 10018 Phone: 212-736-9400 City Outdoor operates a plant of high profile bulletins, digital billboards, wallscapes and windowscapes in Boston, Chicago, Los Angeles, New York and San Francisco. The firm was started by […]
Insider wishes you a Happy Fathers Day. It’s amazing how many father/son/daughter combinations there are in the out of home business. Some of the fathers are no longer living. We’ve listed the Father first. Apparatix: John James, Jonathan James Barnes Outdoor: Rod Barnes, Maryjane Shackleford, John Barnes Barrett Outdoor: Jack […]
Out of home advertising broker Marty Williamson of Williamson and Associates competes in Damn the Torpedos. He describes the event in his own words: I enjoy driving my 1975 Triumph TR6. I also enjoy car shows and often participate in a timed road rally event called Damn The Torpedo’s. Every […]
Last month Daily Billboard Blog shined a spotlight on L.A.’s iconic Hollywood Sign, but this month I thought I’d take a look at three treatments featuring another national monument, New York’s Statue of Liberty. A gift to America from France, this giant symbol of enlightenment has been a towering beacon of freedom, acceptance […]
