We wrote last week about Regency’s $150 million purchase of 32 billboards from Regency. Here’s what people are saying about the transaction. Nancy Fletcher says that Netflix has great creative and will use the billboards to sustain the Netflix brand. Reuters correspondent Lisa Ritchwine says “The billboards on the Sunset […]
Company: Dangerfield Outdoor Markets: Atlanta, Georgia Headquarters: 245 University Avenue SW, Atlanta, GA 30315 Phone: 404-418-8417 Dangerfield Outdoor operates a billboard plant with 5 static faces and 1 digital face in Atlanta, Georgia. Two of the faces are 20 by 60, 2 of the faces are 19 by 48 and two of the faces […]
Creative Outdoor operates a plant of 10,000 pieces of street furniture and bus benches around the US and Canada. David Gray is the firm’s President. Insider talked with Gray about the street furniture business. David, how did you get into the out of home business? I was fresh out of […]
MRT reports the Odessa, Texas planning and zoning commission approved a request by John Gannon, Inc. to install a static billboard but rejected a request for a digital billboard at West County Road 100 and FM 1788. The Daily Freeman reports that Ulster, New York is considering a digital sign […]
Did you know: Marquette is home to the only Olympic Education Center in the United States. The Superior Dome in Marquette is the largest wooden dome stadium in the world. This week’s Geopath Market Spotlight focuses on the Marquette DMA. Infographics for the top DMAs and much more are available […]
Basketball superstar and free agent Lebron James has been good for OUTFRONT. Look at this sample of fans purchased OUTFRONT billboards trying to make James come to their town. Atlanta Houston Sacramento And Los Angeles is running this copy on the 11 digital billboards celebrating its signing of Lebron. […]
Company: Dakota Outdoor Advertising Markets: North Dakota, Montana Headquarters: 418 E. Rosser Av, Suite 101, Bismark, ND 58501 Phone: 701-590-0992 Dakota outdoor advertising operates static and digital billboards in North Dakota and Eastern Montana. The company uses Daktronics digital billboards. The company’s markets include: Alexander, ND Bismark, ND Dickinson, ND Mandan, ND Minot, […]
Reuters reports that Netflix is paying $150 million for 35 Regency billboards along the sunset strip in Los Angeles. The transaction is expected to close later this month. PJ Solomon is advising Netflix and Moelis is advising Regency. The deal has been percolating since April when Netflix bid $300 million […]
Clear Channel Outdoor continues to challenge Baltimore’s billboard tax as a violation of the First Amendment. In February, a Maryland Tax Court judge upheld Baltimore’s tax, rejecting Clear Channel’s constitutional claims. On June 29, Clear Channel filed a 35-page brief supporting its appeal to a Maryland circuit court. “The Tax […]
Insider listened to OAAA VP-Marketing Steve Nicklin’s agency presentation last week. Steve has given the presentation on the value of out of home to over 458 ad agencies. Steve showed this slide summarizing past and projected growth for out of home and other media. Steve’s comment was: “and […]
