Author: billboardinsider

Billboard Insider Classifieds May 19, 2018

“FYI, today we got two requests from out of home companies to sign up.  Y’all are awesome” Billboard Insider Classified customer Evan Metrock, Billboard Alerts. “Got several calls and sold the trivisions to the first one.” Billboard Insider Classified customer Michael Grace, Ace Outdoor. Billboards for sale ads cost $120 […]

Landmark Capital Out of Home Lending Program

You’ve probably encountered Landmark as a buyer of out of home leases and easements.  Landmark also provides financing to out of home companies, secured by billboard loans and easements.  Insider talked to Jeffrey Knyal, Landmark’s Vice Chairman, about Landmark’s billboard financing products and ground lease optimization programs. Jeff, tell us […]

Geopath Market Spotlight: Miami

Did you know: Miami is the most southernly major city in the continental United States Over 10 million tourists visit the city of Miami each year This week’s Geopath Market Spotlight focuses on the Miami DMA. Infographics for the top DMAs and much more are available to Geopath members in […]

Company of the Day: Bullfrog Outdoor

Company:  Bullfrog Outdoor Markets:  Michigan, Indiana Headquarters:  220 Club Course Road, Fort Wayne, Indiana 46814 Phone:  260-625-JUMP Bullfrog Outdoor owns 40 structures in Southern Michigan and Northern Indiana.   The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in Chicago and Fort Wayne.  Charlie is President of the IBOUSA […]

Independent Operators Panel at GO2018

Jack Sullivan (Media Director, Starcom) moderated an independent operators panel at last week’s GO2018 show.  Participants included Vince Miller (President, DDI Media), Jim Moravec (General Manager, Stott Outdoor Advertising) and Pudge Roberts (President, Coastal Outdoor).  Here are answers to some of the questions. Do clients request Geopath? Roberts: its a […]

California Flirts With Ads on the Highway

Some bad ideas simply refuse to go away.  California wants to get into the billboard business by selling licensing rights to display color changeable-message ads on the highway public right of way. Advertising revenue would pay to replace aging traffic signs with modern LED displays and also pump new revenue […]

Should a billboard hold up development?

Should a billboard hold up development?  That’s the provocative headline of a Post Bulletin article.  Fairway has a legal two sided conforming billboard on the site pictured above in downtown Rochester, Minnesota.  EKN Development wants to add an 8 story building on the site and has approached Rochester to ask for […]

Jason Morgan’s 3 of a Kind: Hollywood Sign

By Jason Morgan, The Daily Billboard Blog This month for Daily Billboard’s ‘Three of a Kind’ I thought I’d share three different treatments using L.A. infamous landmark, The Hollywood Sign. The iconic, internationally recognized sign was created in 1932 as an advertisement for a local real estate development and originally spelled out […]

Clear Channel Outdoor Wins San Diego bus/trolley contract

San Diego, CA – May 15, 2018 – Clear Channel Outdoor (CCO) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today announced the San Diego Metropolitan Transit System (MTS) awarded CCO a new contract to administer, innovate and grow ad sales across MTS’ 550+ buses and 150+ trolleys for up to […]

Company of the Day: Burkhart

Company:  Burkhart Advertising Markets: Indiana, Illinois Headquarters: 1335 Mishawaka Avenue, South Bend, IN  46615 Phone: 574-233-2101 If you’re driving through a small town in Indiana chances are you’ll see a good looking Burkhart steel monopole bracketing each end of town and another Burkhart monopole strategically placed in the middle of town.  Burkhart was started […]