Last week, Kevin Gleason, Sean Reilly, Scott Wells and Jeremy Male appeared at a GO2018 CEO Town Hall last week. The panel was moderated by Horizon Media CEO Jill Nickerson, who contributed this quip: “Don’t think of out of home as a medium, think of it as a large.” Here […]
Horton Outdoor (Cartersville, GA), a subsidiary of McWhorter Capital Partners, LLC (MCP), announced today that it has acquired assets of Owen Media LLC with a single location (digital & static face) in Tuscaloosa, AL as well as purchased four static structures while converting an old static to a two-sided digital […]
Bloomberg reports that Adams Outdoor Advertising and Fairway Outdoor Advertising are exploring the possibility of converting from corporations to a REIT. They may merge and possibly go public as well. By converting they would join Lamar, Outfront Media and Landmark Dividend as REITs. A real estate investment trust (“REIT”) is […]
Last week Insider wrote about how to get your first out of home advertising client. Today, out of home sales expert Andrea Messimer gives her thoughts on what to do after you’ve bought or erected your first billboard and need a client: #1 First step is to get professional […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer makes recommendations on how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]
Patti Reeves sells US outdoor advertising space for several US companies and owns a billboard plant in Turks and Caicos. Patti and her husband Dean also own Reeves Thoroughbred Racing Here Patti and Dean escort their Breeders Cup champion Mucho Mucho Man into the winners Circle. What’s your hobby out of […]
“FYI, today we got two requests from out of home companies to sign up. Y’all are awesome” Billboard Insider Classified customer Evan Metrock, Billboard Alerts. “Got several calls and sold the trivisions to the first one.” Billboard Insider Classified customer Michael Grace, Ace Outdoor. Billboards for sale ads cost $120 […]
This week a reader asked Insider “I purchased my first billboard a few months ago and have not been able to get any advertisers. Do you have a post on how to approach advertisers?” Here are Insider’s thoughts. Compile a ride sheet. The ride sheet should be 1 page and […]
Nicole Portwood of Titos Handmade Vodka gave a refreshingly candid talk titled OOH: Outsized Value For An Upstart Brand a last week’s GO2018. Portwood had 15 years of brand marketing experience when she joined the small Texas distillery Tito’s Handmade Vodka but freely admits she made mistakes when she started […]
The Morning Call reports the Nazareth Borough Council is concerned about a digital billboard which Abe Atiyeh wants to construct at Route 248 and Green Street. He was granted a variance for the digital billboard in June 2017. The board thinks the sign is a safety issue because it is […]
