Yesterday Insider talked about a billboard publicity stunt that backfired. Here’s a billboard publicity stunt which was effective. Bobby Bones is host of a nationally syndicated country music radio program. He devoted his April 26 podcast to describing a billboard stunt to promote his podcast. In 2014 Bobby anonymously spent $13,000 […]
Clear Channel announced first quarter 2018 earnings yesterday. Here’s a summary of the earnings release, slide presentation and seeking alpha transcript. Consolidated revenue increased 9.9% to $598 million due to international sales growth and the impact of foreign exchange movements. Americas revenue (US and Canada) declined 1.7% to $256 million […]
Did you know: It is against the law to swim in any of the lakes in San Diego, all of which are man-made. San Diego has more than 7,000 farms in the city limits. This week’s Geopath Market Spotlight focuses on the San Diego DMA. Infographics for the top DMAs […]
Company: Capitol Outdoor Markets: California, Florida, Maryland, New Jersey, New York, Pennsylvania. Headquarters: 3286 M Street, NW, 3rd Floor, Washington DC 20007 Phone: 888-550-8573 Email: info@capitoloutdoor.com Capitol Outdoor is an advertising company based on Washington DC. The company was founded in 1990 by John Polis and Christopher Tavlarides. The company operates a […]
Billboards can be an effective way to call attention to a product or TV show or radio show or podcast. But stunts can backfire. Hollywood Reporter writes that Henry King rented billboards on Cahuenga Boulevard across from Universal Studios and on Venice Boulevard in Culver city to advertise his movie […]
PJ Solomon investment banker Mark Boidman gave a fast-paced talk on the strengths and risks of out of home at the May 7-9 GO2018 conference. Here’s a summary. Out of Home Strengths The big audience. Out of home is the only form of media which can deliver an unsplintered audience. […]
Hari Sundaresan, Chief Procurement Officer of BT Group, one of Britain’s biggest companies and advertisers, will deliver a keynote at this year’s FEPE International Congress in Sorrento on June 6-8, looking at the growing role and importance of procurement as a strategic sourcing function within BT and how this flows […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer makes recommendations on how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]
Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC 28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte. The board reads to the Speedway Boulevard exit and travelers southbound to Charlotte. Ken Parrott is GeneralManager. Parrott […]
IBOUSA member Sharrod Delia runs Louisiana-headquartered Delia Outdoor Advertising. He’s also an outdoors buff: We love the outdoors. Love teaching my kids what my dad taught me. Respect of all wildlife and appreciation for what God provides. We are avid duck and deer hunters. Here’s Sharrod with a deer he […]
