Darlington County (South Carolina) changed its sign ordinance to allow digital billboards; the new ordinance was approved August 13. Those advocating updates to local controls to keep pace with technology will find model components in the Darlington County. Here’s how the county changed its ordinance: The county added a definition […]
Huntington Outdoor just celebrated the construction of its 400 billboard face. Insider is impressed by what Justin Powell has accomplished and also by how Huntington used the announcement to generate additional advertising business. Are you celebrating your accomplishments? Here’s Huntington’s press release. We are very excited to announce that we […]
Last week Insider talked about non-profits as a revenue source. Wisconsin non-profit “Be Amazing” has purchased 5 Lamar billboards in Wausau, Wisconsin to spread the word about the group. Out of home executive Arthur Donaldson, Sr. died earlier this month. Donaldson entered the out of home business in 1956. He founded […]
Reader Sharrod Delia of Delia Outdoor Advertising asked Insider for an update on the state of the art for solar powered billboards. To get an update Insider interviewed Kevin Conlin, a consultant who specializes in solar powered billboards. Kevin, what parts of the country have the best sun for solar […]
DANVILLE, Ill. — (August 13, 2018) — The largest single video screen in the world is getting a next-generation reboot, and Watchfire Signs of Danville, Ill. has been selected to imagine and manufacture it. Watchfire was selected from among 15 digital screen manufacturers from around the world to completely rebuild the canopy that is part […]
Company: Faris Outdoor Advertising Markets: Texas, Arkansas Headquarters: 6301 Southwest Blvd, Benbrook, TX 76132 Phone: 1-817-737-4472 Faris Outdoor Advertising, Inc is a Texas based and Texan owned billboard company that was begun in 1984 and has been in continuous operation since then. Faris operates billboards in Texas and Arkansas. Most of the locations located in […]
A good out of home management team grows revenues faster than expenses. An additional dollar of revenue doesn’t add an additional dollar of expense because you’re able to leverage your people and plant. You may have sales commissions (10-20% of collections) and increased lease costs (if you’ve got a % […]
This month for the ‘3 of a kind’ feature Daily Billboard Blog shines a spotlight on a popular technique of busting out, or bursting through, the confines of a billboard hoarding to grab the attention of passersby. These 3 examples are all from the entertainment industry and the first eye-catching […]
By Richard Rothfelder, Rothfelder and Falick. Insider sent me a couple articles about lawsuits brought against advertisers who had displayed defamatory or misappropriated advertisements on billboards. In a New Hampshire case, the owner of a mortgage company who used electronic billboards (as well as the radio, television, and internet) to […]
Insider has assembled a list of law firms active in the out of home business. We’ve sorted the list by state and we’ve also highlighted law firms and lawyers who are members of the OAAA or IBOUSA. Membership in an out of home trade group is a great tipoff that […]
