Author: billboardinsider

Digital Billboard Fight in Braintree MASS

The Boston Globe reports that Tom Sullivan (Lumber Liquidators and Cabinents to Go) and RJ Valentine (MBA Umbrella group) are fighting over the right to install a digital billboard on I-93 in Braintree, Massachusetts.  There’s a 1,000 foot setback between digital billboards in Boston so there will only be one […]

Ben Billups: Out of Home is Right Place, Right Time, Right Message

Ben Billups was interviewed on Zach Hyder’s Dendrocast podcast last week.  Here are some of the highlights. On why he entered the out of home business. Creativity.  Technology.  Real Estate.  All three coming together to create an open canvas. On whether out of home can improve its 4% share of […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Company of the Day: Huntington Outdoor

Company: Huntington Outdoor Markets: Ohio, Indiana Headquarters: 524 1/2 S. Broadway, Greenville, OH  45331 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant with over 400 faces in Southwest Ohio and east-central Indiana.  The company was formed by Justin Powell in 2008 and is headquartered in Greenville Ohio. Jena and Haleigh Powell head up […]

Out of the Office: Ike Wingate

Ike Wingate, founder and President of Wingate Media reminds us what’s important: When it comes to something I pursue outside of the office, it really comes down to trying to be the best husband and dad I can be. This picture pretty much sums up literally and figuratively what I […]

Billboard Leases and Unpaid Taxes

You can protect your billboard leases from being extinguished by a non-governmental foreclosure by recording your leases or easements.  Government foreclosure for unpaid taxes is another matter.  Read this risk disclosure on page 7 of the rating documents for the $505 million Adams Outdoor debt issue: “If the fee simple […]

Company of the Day: IMM Outdoor

Company: IMM Outdoor Market: Massachusetts Address:  PO Box 270705, Boston, MA  02127 Phone:  617-416-4245 Email: info@immoutdoor.com IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee.  The righthand read is digital.  The lefthand read is static.  Insider talked with company owner Matthew DiRoberto Matthew, how did […]

4 Insights About Adams and Fairway

The bond rating document for the Adams $505 million debt issue tells you four things about Adams and Fairway’s operations. The billboards which are pledged as collateral for the debt issue do not constitute all of Adams and Fairways billboards but are a large enough sample to provide insights into […]

Cincinnati Repeals Billboard Fee Hike

Cincinnati’s City Council voted to repeal its recent, significant increase in billboard fees.  The unanimous vote to scrap the fee increase occurred October 10 in open session of the council that was live-streamed on the city’s website. Norton Outdoor and Lamar Advertising had challenged the fee increase in court, along […]

Out of Home Projected To Grow 2.4% in 2019

Magna has issued an updated advertising forecast for 2019 and 2020. The good news: Magna has revised projected OOH growth upward by 0.5% in 2019. OOH is the only form of traditional media which is growing.  Magna projects out of home revenue growth of 2.4% in 2019 and 2.5% in […]