• Rate This Board by Greg Callaham

    Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider uses and endorses Callaham’s services.


    4 (very good)

    • The Kynd board shown is clean and simple. The logo is large and easy to read. It work well as an awareness message.
    • Small improvements might include making the web address and hash tag larger and bolder, as well as the small text at the bottom of the logo.
    • The text at the lower left is too small. I would suggest making it large enough to read or delete it so it isn’t a distraction.
    • Overall, this is an excellent use of our medium. It earns a 4 (very good).


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