Author: billboardinsider

Company of The Day: Houck Transit

Company:  Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN  55126 Phone: 800-777-7290 Email: info@houckads.com Houck transit advertising serves over 40 public transit advertising systems in the midwest and eastern United States.  Justin Houck is the company’s President.  Paul Houck is Vice President.  The company […]

Out of the Office: Tom Giesken

Tom Giesken the owner of Giesken Outdoor likes to restore old motorcycles: “I am an Antique Motorcycle junkie. I have been going to antique motorcycle swap meets every year for the past 25+ years. I see the American Pickers there and have met them. The AM swap meet people are some […]

58 Women Running OOH Companies

Can you name 58 women who are running companies active in the out of home industry?  Insider has compiled a list of 58 women who are a Board Member, Director, CEO, President or Owner of an out of home company, out of home vendor, out of home agency, out of […]

Pat O’Donnell on Yesco Outdoor’s Growth

Insider sat down with YESCO Outdoor Media President Pat O’Donnell at the IBOUSA show last week.  O’Donnell has 35 years experience in the out of home business.  O’Donnell sits on the boards of the OAAA and Geopath and was inducted into the OAAA Hall of Fame last year. There’s this […]

Why You Need a Firewall

Insider typed in the URL for a large out of home advertising company yesterday and got this. Hackers hijacked the website.  Imagine the damage to your out of home company if customers or prospects visit your website and are hijacked somewhere else where their personal information is stolen or malware […]

Company of the Day: Herring Outdoor

Company: Herring Outdoor, LLC. Market: Alabama, Mississippi, Louisiana Headquarters: 525 Central Avenue, 200, Laurel, Mississippi, 39440 Phone: 601-498-4600 Herring Outdoor is a private family owned company based in Laurel, Mississippi.  Herring owns and manages billboard locations in Alabama, Mississippi and Louisiana. The company is an operator associate in the IBOUSA. […]

Rothfelder on Vaping Billboard Ads

By Richard Rothfelder, Rothfelder and Falick At last week’s IBOUSA conference in Columbus, I presented a power point on “Objectionable or Defamatory Messages Displayed on Billboards: What the Operator Can Refuse to Display, and How He Can Protect Himself.”   In general, I reported that the operator of a privately owned […]

OOH’s new ad campaign: Get Out of Home

September 25, 2018, NEW YORK – The out of home (OOH) industry, led by the Outdoor Advertising Association of America (OAAA), today launched a new campaign to inspire and excite the ad industry about OOH’s power, value, and significance in today’s digital world. The “Get Out of Home” campaign, created […]

Christian Aid Ministries spends $4.4 million annually on billboards.

Dwayne Stoltzfus, the Billboard Department Manager at Christian Aid Ministries talked about the Berlin, Ohio non-profit’s  billboard program at last week’s IBOUSA show.  Here are the highlights of Dwayne’s talk On The Organization “Christian Aid Ministries is an Ohio-headquartered nonprofit organization started in 1981.   We want to connect people who want […]

Zampatti: “Billboards and barter work well together.”

Yesterday Insider wrote an article on how Ashby St uses barter to trade advertising time for goods and services.  In addition to conducting your own trade with individual companies, you can use a barter exchange to facilitate trade.  Insider talked with Ric Zampatti, CEO of The Barter Company, a 22 […]