New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to […]
Author: billboardinsider
Geopath Market Spotlight: Flint-Saginaw-Bay City
Did you know: The Flint Institute of the Arts contains more than 8,000 pieces of artwork. Flint’s Longway Planetarium is the largest in the state of Michigan. This week’s Geopath Market Spotlight focuses on the Flint-Saginaw-Bay City DMA. Infographics for the top DMAs and much more are available to Geopath […]
Company of the Day: Sayer Outdoor
Company: Sayer Outdoor Advertising Markets: Louisiana Address: 100 Main St, Pineville, Louisiana 71360 Phone: 318-715-4795 Sayer Outdoor advertising operates a billboard plant in Prineville, Louisiana. Landry and Leo Sayer are members. Buck Holt is the firm’s marketing and sales manager. [wpforms id=”9787″] Paid Advertisement
Reagan Buying Fairway Assets
Reagan Outdoor has signed an agreement to purchase the assets of Fairway outdoor in Indianapolis IN, Chattanooga TN and Rochester, MN. Citigroup Global Markets Inc served as financial advisor to Reagan. Barclays committed financing. Reagan will fund the transaction with a new multi-million dollar bank deal. Signing comes after several […]
GEFT loses procedural and due process claim against Westfield
On April 25, 2019 GEFT Outdoor lost a procedural and due process claim against Westfield, Indiana relating to construction of a billboard which Westfield stopped in December 2018. GEFT still has a pending Reed v Gilbert lawsuit against Westfield. GEFT claimed procedural rights were violated because the city issued a […]
New Fletcher Scholarship for Aspiring Female Leaders
April 29, 2019 (Washington, DC) –The Foundation for Outdoor Advertising Research and Education (FOARE) has made a new scholarship available to female students pursuing academic degrees. The Nancy Fletcher Leadership Scholarship, in the amount of $5,000, will be awarded annually to a woman with a connection to the out of […]
Clear Channel Execs on reducing leverage and expenses and P&G’s shift to out of home.
Last week’s conference call marked the debut of the new Clear Channel Outdoor executive team. Some highlights. William Eccleshare, Chairman and CEO Clear Channel International on the benefits of focus I think as a fully-focused, pure-play outdoor business, it’s going to enable us to perhaps concentrate a little more than […]
States with the highest miles per driver.
Good news if you’re an out of home company in Wyoming, New Mexico, Mississippi, Oklahoma or Indiana. You’re in one of the top 5 states in miles driven per driver. More miles on the road means more billboard impressions. Look at this graphic from the Federal Highway Administration. [wpforms id=”9787″] […]
Company of the Day: Houck Transit Advertising
Company: Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN 55126 Phone: 800-777-7290 Email: info@houckads.com Houck Transit Advertising operates transit advertising programs with over 40 public transit systems in the Midwest and eastern United States. The company was started in 1919 by Leo Houck and is now […]
5 Things about Landmark Infrastructure
Landmark Infrastructure is a publicly traded REIT which buys out of home easements and leases. Here are five things Insider learned from reading Landmark’s 2018 10k and February 2019 Investor Presentation. A growing out of home portfolio The number of Landmark owned out of home sites grew 24% during 2018 […]























