May 20, 2020 LOS ANGELES — This February, an exciting new digital advertising screen became a part of the Los Angeles skyline. New Tradition Media and The Reef have partnered to launch this screen in one of the world’s most iconic cities. New Tradition, an out-of-home media frontrunner when it […]
Author: billboardinsider
Ken Klein on the OAAA’s Government Focus Post-Covid
On this week’s Billboard Insider Podcast Ken Klein, the OAAA’s EVP Government Affairs, talked about how the OAAA is representing the industry post-covid. In addition to the Paycheck Protection help, and in addition to the individual checks that have arrived to many out of home workers, Congress is looking into […]
OAAA Announces 78th Annual OBIE Winners
May 20, 2020 (Washington, DC) – The Out of Home Advertising Association of America (OAAA) announced today the 78th Annual OBIE Award Winners. OAAA presented the 59 OBIE Awards during a virtual awards show. The OBIE Awards recognize exceptional out of home (OOH) advertising design. This year’s Platinum OBIE Award, […]
Shoutouts to Link Media, Rogers Media and Giesken Outdoor
Link Media Outdoor is commemorating healthcare workers who are daughters of a Link Media Outdoor account executive April Kissinger. Bailey Kissinger is normally an oncology nurse, but she has volunteered to work with the COVID 19 patients when the need was expressed. She is on a COVID 19 floor at […]
Verizon Joins DPAA
NEW YORK, May 20, 2020 – DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that Verizon Media has joined the association. In conjunction with their association membership, Verizon Media’s Iván Markman, Chief Business Officer, will […]
Billboard Tax Cases Worth Watching
The Maryland Court of Appeals will review a challenge to Baltimore’s Billboard tax. Clear Channel Outdoor has asked courts to overturn a tax at the rate of $15 per square foot for digital billboards and $5 per square foot on other billboards. Clear Channel Outdoor says the tax is constitutionally […]
Inrix reports nationwide travel improves another 5% last week.
US personal travel increased another 4% last week according to the Inrix US National Traffic Volume Synopsis for May 9-15, 2020. Nationwide traffic is now 75% of normal. Travel has increased for four straight weeks. Personal travel increased in 97 of 98 metropolitan areas. The exception was Albany, NY which […]
Leslie Morris on Successful Billboard Ads
This infographic by Leslie Morris of Skydragon Designs caught Insider’s eye. It highlights how to design a successful billboard ad. ] [wpforms id=”9787″] Paid Advertisement
Company of the Day: Hometown Outdoor
Company: Hometown Outdoor Markets: Indiana Address: PO Box 1068 Muncie, IN 47308 Phone: 765-713-6677 Email: hometown618@comcast.net Hometown Outdoor operated a plant of 10 by 32 and 10 by 24 static billboards around Muncie, Indiana. Gary Dragoo was the company’s President. In March, Hometown sold to JR Promotions Outdoor Advertising. JR Promotions […]
Sean Reilly on Healthy Categories During Covid
At last week’s JP Morgan Global Tech, Media and Communications Conference Lamar CEO Sean Reilly was bullish in the following categories: Services is primarily lawyers and other professional service. It’s actually expanding slightly into home services…Things like cleaning services, pest control, office cleaning services. They’re coming out to brand themselves. […]
























