Baton Rouge, LA – May 28, 2020 – Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly dividend of $0.50 per share payable on June 30, 2020, to stockholders of record of […]
Author: billboardinsider
Clay Robertson says billboards “are the difference between being here and not.”
The anti-billboard crowd says that billboards don’t work in a world of mobile phones. Tell that to Clay Robertson. IBOUSA General Manager Chris Cowlbeck interviewed Robertson, the owner of Robertson’s Hams of Marrieta Oklahoma. Some of the highlights. How did you get started with billboards. My dad put in a […]
do it outdoors lauches first ooh/digital click through rate guarantee
(NATIONAL – May 27, 2020) – do it outdoors media has launched an click-through rate (CTR) increase guarantee for advertisers that deploy an integrated mobile billboard and digital ad campaign. First-to-market in the out-of-home (OOH) media industry, this CTR Guarantee initiative guarantees that advertisers who launch do it outdoors’ integrated […]
Company of the Day: Huntington Outdoor
Company: Huntington Outdoor Markets: Ohio, Indiana Headquarters: 524 1/2 S. Broadway, Greenville, OH 45331 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant with over 400 faces in Southwest Ohio and east-central Indiana. The company was formed by Justin Powell in 2008 and is headquartered in Greenville Ohio. The company’s VP of Sales Jena […]
Bager and Freitas Address Independent Operators
OAAA President and CEO Anna Bager and VP Marketing Stephen Freitas made a short Zoom presentation to Independent Billboard Operator USA members at a Zoom call which was staged after the IBO Spring convention was cancelled. Here’s a summary of what they said. OAAA President and CEO Anna Bager: The […]
OUTFRONT Creative Studios Wins 6 OBIE’s
NEW YORK, May 26, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) earned six awards during the 78th annual OBIE Awards on May 20 for billboard campaigns designed by its in-house creative team, OUTFRONT STUDIOS. Each year, The Out Of Home Advertising Association of America (OAAA) presents the OBIE Awards, which […]
Toni Short on the Benefits of Geopath Training
InSite Street Media’s Toni Short provides a breakdown of how she delivers ongoing Geopath training to all employees. When I was a beta tester of the Geopath Insights Suite, I was able to go through the entire platform and training program now available through the Geopath Learning Lab. With the […]
Adams Refinances Debt
NEW YORK – Global investment firm The Carlyle Group (NASDAQ: CG) today announced that it has provided a debt financing package for Adams Outdoor Advertising, one of the largest independent suppliers of premium out-of-home media. The Company, which owns and operates advertising assets in 12 core markets across the U.S., will […]
Ian Dallimore: Advertisers believe in the data and they’re not cancelling contracts and fleeing for other media.
Today’s podcast guest is Ian Dallimore, sneakerhead, father of triplets and VP of Digital Growth at Lamar Advertising. Ian is excited about the future of out of home. Here are the highlights. How have improved data tools helped Lamar communicate with clients during the covid crisis. Lamar has a large […]
Inrix Reports Traffic has Largest Post-Covid Weekly Rebound
The Inrix US National Traffic Volume Synopsis Issue #10 (week ended May 22) reports that traffic last week had the largest rebound since Covid. Some other findings: Personal travel improved to 81% of normal for the week ended May 22, up form 75% of normal for the week ended May […]
























