Clear Channel and NYCNext Run Billboards to Promote NYC

New York, NY (October 19, 2020) – New non-profit, NYCNext isn’t the first to denounce false narratives speculating that New York would not survive the pandemic, but it might be the loudest. Their inaugural campaign, created by Dumbo-based creative agency Our Man In Havana, sets out to remind New Yorkers that they hold the power to revitalize their city, just by living in it.

In partnership with one of the world’s largest outdoor advertising companies, Clear Channel Outdoor (CCO), NYCNext will leverage marquee digital displays in Times Square from Oct. 19 to Nov. 15. But rather than use CCO’s displays to advertise the organization itself, the campaign will launch as a way to spotlight an array of activities, places and people that contribute to the fabric of NYC.

Bold and unapologetic, much like New Yorkers themselves, the campaign’s message calls upon residents to support, enjoy and even drive all the unique stuff that makes NYC special. By telling New Yorkers to eat Bacon Egg & Cheese sandwiches from a local bodega, or to take scandalous pictures of sculptures at a museum, these ads remind inhabitants that they can play a role in ensuring their city’s survival, simply by participating in its culture.

And what the campaign touts, NYCNext practices — the organization has harnessed the power of New Yorkers’ love for their city in order to make all of this happen. All parties are donating their time, efforts and resources to the initiative as an investment in the city’s future and wellbeing.

The creative, led by Our Man In Havana (OMIH), is “inside” by design, made by New Yorkers for New Yorkers, featuring the true New York Institutions that have stood resilient across the five boroughs. “Not only are we aiming to lift up these people and places, but we’re sending a strong message to everybody that lives here.” said OMIH Executive Creative Director and Founder, Andrew Golomb. “New York only exists because you make it exist. And if you continue to support small businesses, to make art, to fuel culture, then NYC will be just fine.”

“The cool thing is there’s no catch for the artists and institutions participating.” NYCNext Co-Founder, Maryam Banikarim said of the campaign. “They’re the building blocks of our city and we want to offer them all the visibility and attention that we can muster. That’s the spirit of our organization in a nutshell. And frankly, I believe that’s the true spirit of New York.”

To see these beloved artists and institutions showcased on digital billboards in Times Square alongside some of the world’s biggest brands is a true testament to the fact that our city is at its best when we lift up, support, and show up for one another.

“We’re proud that Clear Channel Outdoor can support this important campaign and the role NYCNext is playing in reminding New Yorkers about what makes our city special,” said Josh Scharfberg, President, Clear Channel Outdoor – New York.  “Times Square is truly the heart of New York City, and we think there is no better place to celebrate the spirit of New York and help move our city forward.”

 

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