Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Media Outdoor Displays Markets: Texas Headquarters: 14731 Bulverde Rd. San Antonio, Texas 78247 Phone: 210-860-9414 Email: info@mediaoutdoordisplays.com Media Outdoor Displays operates 140 static billboard faces in the San Antonio Metro Market and surrounding counties. Most of the billboards are 12 by 24 or 14 by 48. The company was formed […]
Hurricane Laura made landfall on parts of Texas and Louisiana. Looks like Lamar punched holes in a bunch of vinyl minimize damage to the structures. Insider hears that modern vinyl has gotten so strong that it bends steel before it rips. Never noticed this before in hurricane prep… […]
Yesterday Insider reported that US out of home revenues were down by 45% during the second quarter of 2020. Place based advertising took the biggest hit (-83%) followed by street furniture (down 69%) and transit (down 68%). Billboards were down 30%. Insider’s take: Looks to Insider like Lamar and the […]
Company: Marquee Media Markets: California Headquarters: 1013 Galleria Blvd, Suite 280, Roseville, CA 95678 Phone: 916-297-7882 Email: info@marqueemediaus.com Marquee Media operates high profile digital billboards in California. Insider talked with Marquee’s President Jeff Joaquin How did you get into the out of home advertising business? I started in the Real Estate department at Foster & […]
On yesterday’s Billboard Insider podcast we asked Reeves Shaw Media President TG Shaw what out of home sale he’s proudest of and he talked about a sale he made early in his career when he was with Lamar Advertising. What’s the out of home sale you’re proudest of? A campaign […]
New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected […]
Today’s podcast guest TG Shaw, President of Reeves Shaw Media, talks about selling out of home and mistakes people make selling out of home. How did you get into the out of home business? I grew up in the northern suburbs of Atlanta and when I graduated high school I […]
Ubimo, a Quotient brand, specializes in transforming data into actionable marketing insights for the Out-of-Home (OOH) space. Today we will be exploring OOH exposure in and around gas stations and convenience stores in top summer destinations and the impact it has on OOH. Summer vacation is the perfect time to […]
The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report. Here’s the infographic on how digital street level advertising engages consumers and drives action. [wpforms id=”9787″] Paid Advertisement
