Lamar Advertising will pay a cash dividend of $0.50/share on September 30, 2020. The dividend equates to a 2.96% yield on the stock down from the 4-6% dividend yield Lamar was paying prior to Covid. Lamar cut the dividend during Covid to conserve cash. Lamar’s dividend is running at 50% […]
Author: billboardinsider
Ian Dallimore: You never get excited about the banner ad but you get excited about the billboard.
The Four A’s interviewed Ian Dallimore, Lamar’s VP of Digital Growth. If you have any doubts that Ian is a man of many parts look at the books he’s reading: Elon Musk by Ashlee Vance, Scott Galloway’s The Four: The Hidden DNA of Amazon, Apple, Facebook and Google and […]
Verizon Teams With Broadsign for Programmatic Offering
NEW YORK and MONTREAL — September 1, 2020 Verizon Media and Broadsign today announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step […]
Adomni Expands Cartop Program to Include Niio Digital Artwork
LAS VEGAS – Adomni, is teaming up with Niio, the premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber’s cartop advertising network, Uber OOH powered by Adomni, that launched this past February. […]
Company of the Day: Media Choice
Company: Media Choice Market: Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 1000 static and digital faces in Central, South and East Texas, as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company was started in […]
Banks Tighten Lending
Insider hears from readers that banks are tightening lending standards. This is important because many out of home companies use debt for acquisitions and to finance new sign construction and digital sign conversions. Data from the Federal Reserve July 2020 Senior Loan Officer Survey on Bank Lending shows that 70% […]
Chadwick Boseman RIP
Clear Channel Outdoor ran a nationwide digital campaign commemorating Chadwick Boseman. Lamar Oklahoma City has been running testimonials on digital billboards. Adam Own has designed this creative. [wpforms id=”9787″] Paid Advertisement
Facebook Sponsors OOH Ads for Small Businesses
New York, NY – August 31, 2020 – Intersection, the leading smart cities media and technology company, today announced that it has partnered with Facebook to support its “Power the Comeback” program. As part of the deal, Facebook is sponsoring free outdoor advertising for small businesses across New York, Los […]
Grace Outdoor Takes Over Atkins Outdoor Inventory
Grace Outdoor CEO Diana Stevenson tells Insider that Grace Outdoor has taken over management of 19 Atkins Outdoor faces in Spartanburg, South Carolina. Grace will be selling the advertising and managing the signs. Grace Outdoor Advertising owns and manages over 500 advertising faces in both South and North Carolina and […]
IBOUSA Members Contribute Vinyls for Hurricane Laura Relief
Every OOH media owner that deals in static inventory deals with the issue of vinyl bulletin materials when the campaign is over. Chris Cowlbeck, General Manager of IBOUSA, received an email recently from Every Shelter, a non profit that is trying to develop uses for the spent vinyls in the […]
























