Movia Media was started in 2015 and operates a fleet of mobile billboards The company recently executed an innovative advertising campaign for Knix, the womens underwear product. Insider talked with Founder and CEO Casey Binkley.
How did you target where to place ads for your campaign?It was a tactic decision from the Knix team that planned the execution with us.
Dumpsters and a womens intimate product?
Lol I know it seems a bit off but it really blew up on social media which was cool to see. Seems like most people are into sustainability at this point.
How has COVID impacted your company?
We also saw a large drop off around the same times as you. We took some time to rebrand from HaulerAds to Movia which was underway already but it gave us time to focus on that. Then things started picking back up for the last couple of months. We have Lottery and Holiday campaigns that are booking in as well as lots for 2021. We are back on track and have grown compared to last year at this time.
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