Lots of speculation as to whether the US Supreme Court will take up an appeals court decision that the city of Austin’s ban on off-premise digital billboards violates the First Amendment. The case is Reagan and Lamar versus City of Austin. Austin has approved a legal services agreement with a […]
Author: billboardinsider
OUTFRONT Named One of Americas Most Responsible Companies
OUTFRONT has been ranked in Newsweek’s second annual America’s Most Responsible Companies list. Out of 2,000 eligible companies, 400 made the final list, each across 14 different industries. OUTFRONT is the only out of home company to make the list. It was ranked #325, the second media company after Disney […]
Company of the Day: Premiere/Art Outdoor
Company: Premiere/Art Outdoor Advertising Markets: Montana Address: 623 Mountain View Drive, Bozeman, MT 59718 Email: mclyde21@gmail.com Phone: 406-599-5909 Premiere Outdoor operates a 192 face out of home plant in the following markets: Missoula, Great Falls, Helena and Bozeman. The company was formed in 1990. Insider talked with Matt Clyde after […]
Link Media: Most of the things we are looking at are tuck-ins.
Alex Rozek (center) and Adam Peterson (right) appearing at the Wells Fargo TMT Summit Boston Omaha’s Co-CEO’s Alex Rozek and Adam Peterson made a rare public appearance at the Wells Fargo TMT conference this week. Here’s what they said about Boston Omaha’s Link Media Outdoor subsidiary. On why Link has […]
Out of Home CPM’s by Industry Segment
Here is PJ Solomon’s CPM (cost per thousand impressions) comparison for Out of Home and other forms of media. Source: PJ Solomon Media Monthly November 2020 The PJ Solomon data only uses four segments – bulletins, posters, transit, place-based). It also shows a cpm range. Here’s a more detailed table […]
Vistar and DISPLAYCE Bring DOOH Exchange to France
NEW YORK & PARIS (December 1, 2020) – Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), is partnering with DISPLAYCE, the leading France-based DOOH demand-side platform to launch the first real-time bidding open exchange for OOH in the French market. This new collaboration with […]
Anna Bager: The strength of our industry is still there. The power of our medium is still there and we’ve grown stronger.
Today’s podcast guest Anna Bager reflects on an eventful first year as President and CEO of the OAAA. Anna says the the US out of home industry is coping well with covid and she identifies out of home trends to follow. Here are highlights. How is the US out of […]
Lamar to Pay $0.50 per Share 4Q Dividend
Lamar announced its December 2020 dividend at $0.50 per share. This equates to a dividend yield of 2.5% on Lamar’s current share price of $80. Lamar paid a $1 per share dividend prior to covid which equated to a 4-5% yield. The company cut the dividend from $1.00 prior to […]
Lamar Renews Palm Beach Transit Contract
Baton Rouge, LA – December 1, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, announced that the company has been awarded a new contract to continue managing all transit advertising for Palm Tran, Inc., the public transit system serving Palm […]
Company of the Day: Premier Signs
Company: Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota 56736 Phone: 218-637-3000 Email: nick@premiersignsmn.com Premier Signs operates 120 static billboard faces and three digital billboards in Northwest Minnesota and Eastern North Dakota. The firm also has a signboard and banner business. The firm […]























