Author: billboardinsider

Watchfire Selected by North Myrtle Beach for City Gateway Sign

DANVILLE, Ill, — (August 20, 2020) — Watchfire Signs, a leading provider of exterior and interior LED signs, was selected by the city of North Myrtle Beach, S.C., to manufacture a digital message center for the city’s new gateway signage that welcomes millions of vacationers to the resort area every […]

Company of the Day: Mahalo Marketing

Company: Mahalo Marketing Headquarters: 4005 Nine McFarland Dr, Suite 200, Alpharetta, GA  30004 Phone: 404-681-9700 Email: sjones@mahalomarketinginc.com Mahalo Marketing, Inc. acquires, develops and manages outdoor advertising assets in and around Atlanta, Georgia.  The firm is a member of the OAAA, Geopath and the Outdoor Advertising Association of Georgia.  Mahalo Marketing was started in 1994 […]

Which Public Out of Home Company Has the Highest Insider Ownership?

Correction 7:24 am pacific time: Insider’s initial story underestimated Insider ownership at Lamar by failing to take into account ownership of B shares and ownership by the Reilly Family Limited Trust. We have adjusted the Lamar insider ownership figures upward based on the Lamar 2019 definitive proxy statement.   Clear Channel […]

Comments on Lease Increase Article

Insider wanted to share feedback we received from readers on our lease increase article from yesterday. An out of home real estate manager agrees that you need to be careful about overpaying for a lease. I really like the article about lease increases in today’s headlines. When trying to renew […]

Intersection Wins Trimet Advertising Partnership

Portland, OR – August 19, 2020 – Intersection, the leading smart cities media and technology company, today announced that it has been awarded a five-year contract (with two-year option) to sell bus, rail and paratransit advertising across TriMet’s public transportation system in Portland, OR. Intersection will work with TriMet to […]

Keep out of home lease increases to 1-2% per year.

You need to keep your billboard lease increases to less than 2%/year. Here’s an actual lease Insider has reviewed.  Payments are as follows: 2014-2017     $2,000 per year. 2017-2020     $2,500 per year. 2020-2023     $3,000 per year. 2023-2026     $3,500 per year. 2026-2029     $4,000 per year. A $500 […]

OAAA adds Dawn Del Mastro to Board

The Out of Home Advertising Association of America (OAAA) announced today it had appointed Dawn Del Mastro to serve on its Board of Directors. She fills the seat left vacant after the passing of her father, Rick Del Mastro. Ms. Del Mastro had previously held the position of president at […]

Company of the Day: Look Outdoor Advertising

Company: Look Outdoor Advertising Markets: Texas, Oklahoma, New Mexico and Kansas. Headquarters: 700 North Florida, Borger, TX  79007. Phone: 806-274-4357. Email:  jrusten@lookoutdoor.biz,  tgassaway@lookoutdoor.biz Look Outdoor advertising is a family run business that began operating in 1994 with the purchase of four neglected billboard structures near Amarillo, Texas. The company now operates over 500 billboard […]

The Rural View

By Dick Rhodes, Dusty’s Outdoor Covid has wrought “unusual” times to the out-of-home advertising arena.  And while media attention focuses on the occupancy and financial results of the publicly traded firms, their results are not necessarily reflective of the private operations, nor should they be the only concern. The economic […]

Wendy Hickey on What’s New at Artpop

Artpop works with billboard companies to but up art on vacant billboards.  Insider talked with Artpop’s founder Wendy Hickey. What’s new at Artpop? We made our goal of securing our funding for our ArtPop Charlotte Region for our 2021 year 8 return and wanted to share that good news with […]