Author: billboardinsider

Captivate Partners with Place Exchange

December 9, 2020 – Captivate, North America’s leading location-based digital video network, today announced a strategic partnership with Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, enabling programmatic buying of Captivate’s network of premier office and residential media inventory through both the private marketplace (PMP) and […]

Company of the Day: R&R Outdoor

Company:  R&R Outdoor Markets:  Tennessee, North Carolina, Georgia, Alabama Address: 3146 St Elmo Ave, Chattanooga, TN  37408 Phone: 423-752-2277 R&R Outdoor operates a billboard plant in Tennesse, Alabama, Georgia and North Carolina.  The plant includes static billboards, tri-visions and digital billboards. R&R was formed in 1999 and is owned by […]

Rod Rackley Answers Printing Questions

Yesterday Rod Rackley, President of the Out of Home Division of Circle Graphics, talked about the steps in printing and shipping a billboard vinyl.  Insider asked Rackley some followup questions about printing. How long does it take a job to pass through the Circle Graphics plant? This answer depends on […]

Adams Outdoor Promotes Rindock and Davis

Adams Outdoor General Manager Tony Cioffi  has a couple of new hires. Cioffi says Rob Rindock just started a new position as Inventory Specialist at Adams Outdoor/Eastern PA.  Rob has more than 25 years of advertising sales and sales management experience including newspaper, digital, outdoor and most recently, as an […]

WOOH Slates 2021 Events and Postpones Toronto Congress to 2022

2021 will see the Organization’s first ‘world tour,’ three events, two of which are hoped to be live, to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of next year. The ‘tour’ will finish with the WOO Congress, scheduled originally for May 2020 […]

How a vinyl billboard ad gets printed.

Curious how a vinyl billboard ad is produced.  Circle Graphics Out of Home Division President Rod Rackley walks Billboard Insider through the steps in production.  We used an actual Circle City Outdoor print job because Circle Graphics is the company’s printer. The out of home company uploads the ad into […]

What People Say About DOOH Standardization

Six leading digital out of home technology platforms are standardizing the way that ad inventory is named and defined.  See related post today. Here’s what people tell Billboard Insider about the initiative: Anna Bager, President and CEO,  OAAA Standardizing the way DOOH inventory is termed and categorized is a significant […]

Leading DOOH Platforms Standardize the Way Ad Inventory is Named and Classified.

NEW YORK — December 8, 2020 — Six leading digital-out-of-home (DOOH) technology platforms – Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media, announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward. Today, the consortium of ad tech innovators released a new set of recommendations, aligned with OpenRTB2.5, for labeling […]

Company of the Day: Primary Media

Company:  Primary Outdoor Media Markets:  Texas Address:  2511 Boll St, Dallas, TX  75204 Phone: 972-584-1000 Email:  info@primarymedia.com Primary Outdoor Media operates a billboard plant in Texas.  Josh Feferman is the firm’s managing partner.  The firm is an operator associate in the IBOUSA.  In early 2018 Primary acquired 50 billboards around Dallas […]

Billboard Insider’s Out of Home Law Firm List 2020

Lots of people ask Billboard Insider for a law firm referral.  Here’s Billboard Insider’s list of 61 out of home law firms, sorted by State.  We have highlighted in black the law firms which advertise in Billboard Insider.  Please patronize them.  Their support for Billboard Insider is what keeps this […]