Most of our readers agree with Neil Bell’s Why I Never Charge for Art. An out of home owner says: We use the same practice and I would echo all of the points that Neil made. He is spot on. A sign company owner says: I love Mr Bell’s perspective […]
Author: billboardinsider
Richard Headrick RIP
Richard Headrick, the owner of Laurel Mississippi headquartered Headrick Outdoor Media passed away this week one day before his 78th birthday. Here’s a link to Headrick’s Leader Call obituary. The Headrick companies were formed by A.B. Headrick in 1927 as a sign fabricator and installer. Richard Headrick took over the […]
Russell Abdullah on What Samsung is Doing to Advance Programmatic OOH
Today’s podcast guest is Russell Abdullah, Head of Strategy and Planning -Display Division at Samsung Electronics America says that Samsung got interested in digital out of home when it saw how out of home advertising boosted store visits. Here are the highlights from Russell’s interview. Review Samsung’s history with out […]
Rick Robinson and Brian Eck on how digital billboards promote economic development and placemaking.
Billups Chief Strategy Officer Rick Robinson has a fascinating conversation with Brian Eck of the City of West Hollywood on the In the World podcast. West Hollywood has approved 21 innovative development projects which incorporate out of home advertising on the Sunset Strip. Robinson says “I think it’s breathtaking. This will […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: New South Outdoor
Company: New South Outdoor Markets: Alabama Address: 711 Signal Mountain Rd #203 Chattanooga, TN 37405 Phone: 256-253-1440 Email:info@newsouthoutdoor.com New South Outdoor operates a billboard plant in North Alabama. Insider talked with New South’s owner Neil Bell. Neil, how did you get into the out of home advertising business? I started […]
Why I Never Charge for Art
By Neil Bell, New South Outdoor I recently had a discussion with another operator about my opinion on charging for art services so I thought I would share some thoughts on the matter. The bulk of our inventory is digital and because of this, we frequently create and change out […]
OAAA Hires Radigan as CMO
WASHINGTON, D.C. (October 5, 2020)—The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, today announced that Christina Radigan is being appointed Chief Marketing Officer, reporting to OAAA President and CEO Anna Bager. Starting the role later this month, […]
Intersection Names Raphael CMO and Holloway SVP People
New York, NY – October 5, 2020 – Intersection, the leading smart cities media and technology company, today announced the promotion of Esther Raphael to Chief Marketing Officer (CMO) as well as the hiring of Ci Ci Holloway as Senior Vice President of People. Raphael and Holloway will report to […]
Giesken Outdoor Buys Billboards
Giesken Outdoor Advertising announced today the acquisition of a premier digital billboard located on Interstate 75 in Sidney, Ohio as well as a TriVision unit. The first billboard is currently the only digital type of billboard on I-75 between Dayton and Toledo for 140 miles!! The 11’ x 36’ digital […]
