Reagan Outdoor Advertising is running copy celebrating Kokomo High School’s 1961 state championship on 100 billboards in the Indianapolis area. Plenty of chatter about the billboards on social media. Reagan did a random survey is December to determine how many people know that Kokomo was the 1961 state champs. The company will repeat the survey in the coming months to prove the hypothesis that people notice billboards.
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Brilliantly simple use of undersold inventory! Beats ‘Advertise here’ any day.
Would be interesting to see who hits the URL as well
Love the creativity. As a former Hoosier, I can say that you chose the right topic to get Indiana pedestrians’ attention.