Your efforts paid off. Not only is your client putting faith in OOH for their marketing efforts, they’re putting faith in you, your product and your recommendation to drive their business goals. Pricing was negotiated, units contracted, and the companion campaigns for mobile and social are slated to launch. You look forward to receiving a note or call from your client thanking you for helping, possibly asking to do even more. Instead, you get a different type of call.

“Something is wrong, I just discovered our media is not posted. Every minute this campaign isn’t posted, I’m losing money…in more ways than one. We spent a lot of time and effort to make sure this campaign launched today. This needs to be figured out and fixed ASAP.”

“Oh no,” you think to yourself. “There has to be an explanation as to why this happened…I better dig in and fix this…but, where do I start?”

Introducing FullCircle

A proprietary solution developed specifically for the OOH advertising industry with the goal of reducing OOH campaign execution friction and time spent ensuring OOH is accountable and at work on time.

Brought to you by the industry leaders in OOH print production and Proof of Posting (POP) services Circle Graphics and POP Tracker.

Before posting, the average OOH billboard execution is touched over 20 times by numerous departments across a minimum of five organizations, making monitoring and troubleshooting issues a very time consuming and confusing proposition.

FullCircle automates, centralizes and reports on campaign execution status across the entire OOH production supply chain in real time, making the historically challenging task of managing and troubleshooting elements such as creative approval, print production, shipping and unit posting as easy as clicking a button.

FullCircle has connected the dots, giving valuable time back to all members of the supply chain to focus on what counts.

FullCircle’s proprietary OOH execution status dashboard provides a centralized view of your entire campaign’s progress, pinpointing and alerting you when and where delays or issues may be occurring.

Quantum mechanics is hard. Tracking OOH printing and posting shouldn’t be. Save the detective work for the police and make your OOH accountable and on time with FullCircle.

Visit oohfullcircle.com or contact FullCircle: sales@oohfullcircle.com to learn more today.

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