Insider thinks this press release is of interest because it shows the growing importance of China to out of home advertising.
NEW YORK – January 13, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, will host, sponsor, and speak at two international industry events in January.
On Friday, January 15th, DPAA CEO Barry Frey will serve as master of ceremonies for DPAA Connects: China, an in-person and live streaming event originating from Shanghai focused on the emerging market for programmatic buying of digital out-of-home (DOOH). DPAA, along with its member, Eastidea, are co-sponsors of the event. Additional sponsors include Broadsign, Hivestack, Miaozhen Systems, Moving Walls, Phoenix Metropolis Media, VIOOH, and Xin Chao.
Frey will also moderate a panel joined by Barry Cupples, Talon Outdoor’s Global CEO; Greg McDonald; Vice President of Partnerships for Verizon Media; and Akama Davis, Director of Global Solutions for Xaxis.
The following week, DPAA will participate in the 24th annual SGI Dubai 2021 conference, taking place virtually this year between January 18-20. With more than 15,000 attendees expected to participate, the conference will feature global exhibitors along with regional and internal brands and from across the sign and graphic imaging industries, showcasing some of the best innovations in digital display technology. Frey will deliver a keynote address at the start of the conference, on Monday the 18th, providing an update on the state of the global DOOH industry.
“As a global organization, we are excited to participate in these significant industry events alongside our international members,” said Frey. “The global outlook for DOOH is strong. We are eager to support our members and help advertisers further leverage the capabilities of digital in 2021.”
Registration for both events is free of charge. Click here to register for DPAA Connects: China and here for SGI Dubai 2021.
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