Shoutouts to Adams, Lamar and Primary Media for running positive messages encouraging people to vote. [wpforms id=”9787″] Paid Advertisement
Author: billboardinsider
Company of the Day: Pacific Outdoor
Company: Pacific Outdoor Advertising Markets: Oregon, Washington Headquarters: 715 NE Everett St, Portland, OR 97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor Advertising operates a billboard plant in Oregon and Washington The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor. Pacific has over 1,000 […]
Beware Termination on Sale Clauses
Many landlords want to terminate a billboard lease on sale of a property. Ambiguous termination of sale clauses can lead to future disputes. That’s the lesson of Lamar Outdoor Advertising v Harwood. Here are the facts. In 1994 Pridemark Outdoor entered into a 10 year lease with a 10 year […]
Jodi Senese – An Ad Campaign Which Plays to Digital OOH Strengths
On last week’s OAAA roundtable OUTFRONT CMO Jodi Senese highlighted how the Absolut campaign which is running on OUTFRONT digital billboards in Detroit and Philadelphia takes advantage of the flexibility and targeting of digital billboards. I saw something today actually that I thought was pretty cool. Absolut has digital billboards […]
Billboard Contest Winner Gets Job
In September Vita Coco launched a billboard contest to let recent graduates and aspiring designers compete to design a billboard. The winning designer was awarded a job as a junior designer with Vita Coco. The company had some fun with the award while running the award announcement in Times Square. [wpforms […]
Maximizing Collections on Sales
Insider recently talked with Tracey Hess, the Sales Administrator at New South Outdoor, which has few account delinquencies, even post covid. Hess thinks delinquencies are low for three reasons. We don’t put collections on the sales people. I thing that makes for awkward relationships for them. If they end up […]
The OAAA CMO Roundtable
Insider sat in on last week’s OAAA chief marketing officer roundtable. The OAAA’s Stephen Freitas asked each panelist to describe the past year in one word and this is what they said. OUTFRONT’s Jodi Senese: Transformational. Clear Channel Outdoor’s Dan Levi: Oi, meaning, when is 2021. Intersection’s Esther Raphael: Cancelled. […]
IBO Public Service Initiatives
On last week’s Billboard Insider podcast Chris Cowlbeck talked about 4 IBO public service initiatives. The first one that comes to mind is one that we’ve had for a couple of years…Operation Christmas shoebox…They pack these shoeboxes and send them to kids in third world countries. Everybody feels good about […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Big Outdoor Launches Programmatic with Vistar Media
Big Outdoor – a provider of premium, high-impact digital billboards in Australia – today announced the launch of programmatic capabilities powered by Vistar Media. Big Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is […]
