Today’s podcast guest is Chris Cowlbeck General Manager at Look Billboards an Oklahoma based out of home company and the IBOUSA a networking group which addresses the needs of independent billboard operators. Chris says independent operators have come through covid in good shape. The IBO just held its fall conference. […]
Author: billboardinsider
Are Out of Home Clients Taking Longer to Pay?
Lamar Advertising recently amended the terms of its $175 million accounts receivable securitization program. The amendment caught insider’s eye. Here’s the disclosure language. The Amendment increases the maximum three month average Delinquency Ratio generally to 13.00%, and up to 16.00% for up to two additional periods upon written notice from […]
Company of the Day: Orange Barrel Media
Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH 43222 Phone: 614-294-4898 Orange Barrel Media designs and operates 300 large format faces along with smart city kiosks in nineteen cities including New York, Los Angeles, Boston, Wash DC, Atlanta, Denver, Charlotte, Baltimore, Columbus and Cleveland. The firm was […]
No New Digital Billboards in Baltimore
Legislation to loosen the city’s 20 year moratorium on digital billboards failed to get out of committee for the lack of support. Earlier this month Baltimore City Council President Brandon Scott pulled a separate bill which would have permitted billboards along railroad land in Baltimore. A contentious clause in bill […]
The New Pass It On Campaign
In an era of increased polarization and negativity we need to celebrate the work that OAAA and Pass It On are doing to highlight heroes and encourage people with positive messages. Insider talked with Gary Dixon at The Foundation for a Better Life which produces the Pass It On campaign. […]
The Impact of Out of Home on Grocery and Pharmacy Shopping
By Norm Chait, Director of Out-of-Home Product/Sales at Ubimo, a Quotient brand Shopping behaviors are shifting as public health guidelines continue to evolve. Frequency of store visits, what consumers want from brands and what kind of advertising they observe are all factors in this change. Ubimo, a Quotient brand, conducted a […]
Clear Channel Airports Wins New 10 Year Contract at BWI Airport
Baltimore, MD – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that it won, through a competitive bid process, a 10-year contract with Baltimore/Washington International Thurgood Marshall Airport (BWI), to provide a cutting edge advertising network. The new contract […]
The Billboard Insider/SignValue 2020 Out of Home Lender List
Billboard Insider and SignValue have compiled a list of financial institutions who have lent money to the out of home industry. Out of home lending is highly specialized. These institutions have taken the time to understand the industry’s nuances. Bank Lending Clients and Criteria Amalgamated Lamar B. Riley Financial Regional. […]
5 Questions for Eric Pogue
Two weeks ago the out of home vendor Formetco announced the hiring of Eric Pogue for the role of VP of Strategy and Finance. Insider talked with Pogue about his background, why he joined Formetco and how Formetco is dealing with COVID. Impressive to hear that Formetco expects to see […]
Geopath Reports Travel is 94% of Pre-Covid Levels
The Geopath Mobility report dated October 22, 2020 shows that average daily miles travelled is 94% of normal. Average daily miles travelled is a good proxy for the roadside billboard operators who make up the overwhelming majority of Billboard Insider readers. Here are the state figures. [wpforms id=”9787″] Paid Advertisement […]
























