Author: billboardinsider

First Get the Spelling Right

Ready for a laugh.  Look at this Pennsylvania billboard attacking Joe Biden.  The politicos on twitter are having a field day. [wpforms id=”9787″] Paid Advertisement

Grey Vick On Small Market Digital Billboards

Today’s podcast guest is Grey Vick the founder Grey Outdoor, an independent out of home company with 260 billboard structures in North and South Carolina.  Here are his thoughts about digital billboards and small markets. On Digital signs. We’ve got a few digitals and we’re going to be doing more…We’ve […]

Talon North America Partners with LoopMe to Boost OOH Measurement and Attribution

New York, NY – October 20, 2020 – Talon, a leading independent Out of Home (OOH) media specialist, today announced that it has joined forces with LoopMe, the outcomes-based advertising platform, to harness attribution, artificial intelligence (AI) and data analytics to measure and deliver real world outcomes for advertisers. The […]

Mesmerize Grows Pharmacy Footprint with Benasource Partnership

NEW YORK, Oct. 15, 2020 /PRNewswire/ — Mesmerize, a prominent out-of-home media company specializing in patient education at the point of care, announced the expansion of its pharmacy network through a partnership with Benasource, a group purchasing organization that combines the power of hundreds of independent pharmacies to provide innovative and cost-effective solutions.  […]

Company of the Day: Norton Outdoor

Company: Norton Outdoor Market: Cincinnati, Ohio. Headquarters: 5280 Kennedy Avenue, Cincinnati, OH Phone: 513-631-4864 Norton Outdoor is a private, family owned outdoor company which was started by Jerry Norton in 1949. The company is run by Jerry Norton’s sons and grandson. Tom Norton Co-Chairman. Dan Norton is Co-Chairman and CEO. Jerry Norton’s grandson, Mike, […]

Mobile Billboard First Amendment Case in CA

By Richard Hamlin, Hamlin Cody Simi Valley is a city northwest of Los Angeles.It prohibited parking mobile billboards on city streets unless they also qualified as “authorized emergency or construction-related vehicles.”Bruce Boyer would park mobile billboards throughout the city.The city police either impounded or threatened to impound the billboards. Mr. […]

Adams and Circle Graphics Run Smog Absorbing Vinyls for Earthday

Longmont, CO – When Adams Outdoor Advertising and the Out of Home Advertising Association of America (OAAA) decided to collaborate on an ad campaign to support EARTHDAY.ORG, it was only natural to print bulletins on smog-absorbing materials available from Circle Graphics. The campaign, Nature’s Essential Workers, features plants and animals […]

Clear Channel and NYCNext Run Billboards to Promote NYC

New York, NY (October 19, 2020) – New non-profit, NYCNext isn’t the first to denounce false narratives speculating that New York would not survive the pandemic, but it might be the loudest. Their inaugural campaign, created by Dumbo-based creative agency Our Man In Havana, sets out to remind New Yorkers […]

Lamar and A21 Run Campaign to End Human Trafficking

Baton Rouge, LA – October 19, 2020 – In support of the effort to end human trafficking, Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has teamed up with A21, a global anti-human trafficking nonprofit with the mission to abolish modern-day slavery, and […]

Reader Feedback on Tree Issues

We received some terrific responses to Managing Tree Issues With A City. Stott Outdoor’s Greg Redeker says you need to be proactive. How to manage tree issues with a city is going to depend upon many factors, including the city’s attitudes and regulations regarding trees and outdoor advertising.  Things are […]