Last week OAAA’s Anna Bager and Billboard Insider’s Dave Westburg were interviewed by WBEZ for a podcast titled What’s Up with All Those Billboard Ads For Lawyers?  Here’s what they said.

OAAA CEO Anna Bager on why lawyers like billboards

When you’re driving down the highway you’re not on your phone, your looking around you…You can’t block it, you can’t skip it.  It’s not like an ad on the internet that will swish before your eyes and then disappear.  Lawyers have found that the medium works really well for them…

Billboard Insider Co-Publisher Dave Westburg on why lawyers like to blanket the market:

This isn’t like a McDonald’s that may want one billboard off of Exit 17 because that’s where their store is, an attorney wants to draw from anyone in a metropolitan area…Attorneys will say I want dozens or hundreds – or I can think on one case of an attorney that buys thousands of billboards.”

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