Joe Mancuso and Mike Mortenson On Working In Cold Weather

Mortenson Outdoor Billboard in Snow

Temperatures are in the 20’s and 30’s across much of the mountain west, midwest and northeast.  Here’s some advice from out of home operators used to working in cold weather.

Joe Mancuso, Bella Outdoor

Outdoor labor in the winter presents challenges. For one thing productivity goes down as the temperature drops. Bulky clothing, gloves and boots make you slower and less deft. Changing vinyl’s in Montana winter weather can be challenging. At -5 below zero a vinyl will crack along the folds and joints instead of unfolding it just splits into squares. At -25 below it just shatters. At those temps it is dangerous to be outside and it is very hard on equipment. We tell our customers we will have you installed as soon as weather permits us to effectively work outside.

Mike Mortenson, Mortenson Outdoor

Cold weather is more of a hassle for the vinyl hanger than the actual vinyl. Sure, it’s stiffer, but it is amazing what a little sun can do to help the vinyl stretch. Sure, mornings when it is 25 below zero, is a morning when I wish I was an accountant, but that’s fine. I usually put billboards up in the early morning or late evening due to the wind and fabricate during the day.

For more great advice like this buy a copy of In Their Words – Out of Home Executives talk about out of home.  This 147 page guide has advice from 173 executives at 150 out of home companies.  It costs $49.95 and is available in pdf and epub versions.  To learn more and order your copy of the book visit the In Their Words page of the Billboard Insider website.

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