Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design. Insider uses and endorses Callaham’s services.
Casa Modern Furniture
Rating: 5 (great)
- This is a great outdoor ad.
- We’ve got a visual of the logo extended out the top of the board to draw the eye.
- Black letters contrast nicely with both the white background and the sky.
- The lower half of the ad is an elegant deep red conveying quality and giving the white text plenty of contrast for the rest of the name and the phone number.
- This is clean, simple ad that does a good job of communicating an awareness message and how to contact the advertiser with a word count of only four. This billboard earns a solid a 5 (great).
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Paid Advertisement
Love the creative…..except for the phone number. Clients who put those in there with a plan to measure attribution through phone calls don’t get a good sense of what the billboard is doing for their brand. A majority of the opportunities this board creates for them will start with google. Billboards create online activations. Consumers want to take a sneak peak at a company’s products before engaging with their staff.