Boston Omaha, the parent of Link Media Outdoor has filed an S-1 with the SEC to raise up to $200 million in a public offering of equity in a Special Purpose Acquisition Company (“SPAC”) named Yellowstone Acquisition Company. The new entity will be a wholly owned subsidiary of Boston Omaha. […]
Jonathan Gudai reaffirmed on the Sept 9 Billboard Insider podcast that the US out of home programmatic spend would double in 2-4 years. On last week’s DMEXO panel titled The Future of Urbanization and How OOH Advertising Makes Cities Better OUTFRONT CEO Jeremy Male said that programmatic out of home […]
Today’s Rate This Ad column reviews a Starbucks ad which was placed programmatically with Lamar Advertising on Vistar’s platform. See comments by Ian Dallimore, Lamar Advertising VP of Digital Growth and GM of Programmatic at end. Programmatic creative can’t always be evaluated with the same rules as directional creative. Rate […]
Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI 48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists in Northeastern Michigan. It […]
This week OAAA President and CEO Anna Bager did a Lunch Break interview with Vayner Media CEO Gary Vaynerchuk and Sophie Kelly, SVP – Wiskeys, Diageo North America. Some snippets. Gary Vaynerchuck on using out of home to build his fathers wine business. I had the craziest remnant billboard strategy […]
Ike Wingate the President of Tennessee-based ooh company Wingate Media is producing a light-hearted business news program. Insider thanks Liv Brown of Camel City Posters for bringing this to Insider’s attention. Aren’t we all looking for some good news these days – or at the least something to make us smile or […]
Link Media Outdoor is pleased to announce that they have brought on Russell Sedlaczek as an Account Executive in the Atlanta market. Russell has six years of experience as an Account Executive at Lamar Advertising, and has another six years’ experience working in business, sales, marketing, and advertising. Combined with his […]
Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma. The company is run by Matthew Mollman. In December 2016 Mollman installed an 11′ by 22′ Daktronics digital billboard. The company is an operator […]
Many private equity funds and family offices are intersted in out of home to judge from the calls Insider gets. Professional investors like the industry’s barriers to entry, low technology risk and digital billboard upside. Billboard Insider has compiled a list of 31 firms which have invested in out of […]
Magna Global’s released the Sept 2020 Ad forecast update this week. Magna US out of home revenues will be down 22% for the first half of 2020, 18% for the full year 2020 and up 4% for 2021. Here’s the table. Some interesting things in the forecast. Covid has had […]
