Author: billboardinsider

Lamar Converting Vinyl to Personal Protective Equipment

Baton Rouge, LA – April 16, 2020 – Lamar Advertising Company (Nasdaq: LAMR) today announced that the company is supplying vinyl billboard material for conversion into personal protective equipment (PPE) for immediate use by healthcare workers caring for COVID-19 patients at medical facilities across Louisiana. Lamar has joined forces with […]

Meet Toni Short, Piper Wirth and Bobby Gorczakowski of the Geopath Futures Council.

Last year Geopath formed a futures council to help Geopath and the out of home industry prepare for the future.  In December 2019 Insider interviewed 4 members of the council: Scott Fiaschetti, Gina Stratford, Matthew Noll and Mike Buongiovanni).  Today Insider talks with  three more council members: Toni Short, Piper […]

Nancy Fletcher to Join Lamar Board

Nancy Fletcher, President and CEO Emeritus of the OAAA has been nominated to join Lamar Advertising’s Board of Directors.   Some other things Insider noted in Lamar’s proxy statement which was released Friday. Lamar’s Board Will Have More Women and Fewer Insiders Women will account for 33% of 3 of Lamar’s […]

Shoutouts to Penneco, View Outdoor, Bullfrog Outdoor and LMR

Penneco is urging consumers to buy local. View Outdoor is reminding consumers that businesses do carry out. Bullfrog Outdoor is encouraging people to support local businesses and thanking first responders. LMR Digital in Gonzales Louisiana is advertising local restaurants which are open on two digital billboards.   [wpforms id=”9787″] Paid […]

Piccadilly Lights Spotlights Hero Tom Moore

London, UK: The heroic achievements of 99-year-old war veteran Captain Tom Moore who has raised more than £21 million for NHS charities by walking 100 laps of his garden are being celebrated by the world famous Piccadilly Lights in London. From 10am today (Saturday, April 18), an hourly salute to […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Graham Outdoor

Company: Graham Outdoor Markets: Georgia, Florida Address: 2337 Sylvan Grove Rd, Stapleton, Georgia  30823 Phone: 478-494-3965 Email: grahamoutdooradvertising@msn.com Graham Outdoor is an independent family owned company which operates a billboard plant with 54 faces in Georgia and 12 faces in Florida.  The company was started in 2003 and is owned […]

Rick Del Mastro RIP

City Outdoor’s CEO Rick Del Mastro has died from complications caused by coronavirus.  Del Mastro was a pioneer in transit advertising, Times Square displays and street level formats.  His company City Outdoor  has offices in New York, Los Angeles and Chicago. Del Mastro entered the out of home business in […]

Outfront Raises $400 Million in Convertible Preferred Stock

NEW YORK, April 16, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced that affiliates of Providence Equity Partners LLC (“Providence”) have agreed to lead the purchase of $400 million in newly issued convertible preferred stock together with funds managed by Ares Management Corporation (“Ares”). “We recognized the value […]

eMarketer projects 16-22% first half 2020 decline in Out of Home revenue.

eMarketer’s Behind the Numbers podcast talked about out of home this week.  The comments start at 24:40 of the podcast. Analyst Nicole Perrin on first half 2020 out of home headwinds: Being at home means that out of home activities are severely limited…Messaging in stadiums and ball fields, NBA games […]