PQ Media released its 12th Annual Global Out of Home Forecast for 2021-2025 yesterday. PQ Media calculates that global out of home revenues declined 13% in 2020. PQ Media forecast global out of home growth of 6.6% for 2021 and 7.5%/year for 2021-2025. Here’s a comparison of the media forecasts […]
Montreal, Canada and Amsterdam, Netherlands – September 9, 2021 – Broadsign, developer of the leading digital-out-of-home (DOOH) marketing technology platform, and Dutch computer vision firm Sightcorp, today announced that Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control content management system (CMS) and Broadsign […]
Company: Billboards USA Headquarters: 6819 Del Mar Terrace, Naples, FL 34105 Market: Charlotte County, Florida Phone: 941.315.5000 Email: info@billboardsusa.net Billboards USA is a locally owned and operated outdoor company in Charlotte County, Florida. They own and operate 100 advertising faces within Charlotte County as well as DeSoto and Belle Glade. Their structures include a signature, […]
WASHINGTON, D.C. (September 9, 2021) — The Out of Home Advertising Association of America (OAAA) today announced the appointment of Michael Hershey as Executive Vice President, Government Affairs, reporting to OAAA President and CEO Anna Bager. Hershey will be responsible for overall government relations, focusing on Congress and the federal level. Hershey […]
New Tradition is excited to announce a long-term partnership with Bulletin Displays in Los Angeles, CA, to manage nine premium digital out-of-home advertising screens in South and East Los Angeles. These units offer advertisers highway facings along the I-5, I-10, I-405 and 710 freeways. The addition of these nine digital […]
NEW YORK, September 9, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today that New York City has proclaimed the week starting October 11 which features the DPAA Video Everywhere Summit on October 12 as New […]
We received a thoughtful email in response to Monday’s Rate This Ad column on the Crust Pizza billboard: “Hi! This billboard is in my neck of the woods. I appreciate the “Rate This Ad” columns that come out periodically and was excited to see a billboard that I have seen […]
Lamar announced a 33% dividend increase to $1.00 per share payable on September 30, 2021. Billboard Insider’s Take: Yet another signal that Lamar has put Covid in the rear view mirror. Lamar’s dividend is back to pre-Covid levels. The payout equates to a 3.5% yield on the company’s common stock […]
Smile Doctors, the largest national dental support organization focused on orthodontic care, partnered with Melody Roberts of Out of Home Creative to launch their national OOH campaign and brand re-refresh. The campaign won third place in the OAAG creative awards. We asked Melody about the campaign and process: “I previously worked with […]
(September 7, 2021) – Thanks to programmatic technology, digital out-of-home (DOOH) can be bought in new ways which have proven to be effective from both a qualitative and quantitative perspective. HYP, an Australian tech startup specialising in data and measurement, is pleased to announce its partnership with Vistar Media. HYP’s […]
